• Google Apps Free To Nonprofits
    Google has made all its apps free to nonprofits with less than 3,000 users. The tool suite relies on cloud computing to store and update documents, calendars and email in real-time, so users can access the content from any connected device. Support help is available 24 hours per day, seven days a week. The team will hold a hangout in Google+ on Tuesday to provide tips for using the apps, reports Google.
  • How Twitter Hacking Puts Pressure On Brand Reputation
    Hacking into Twitter and other social media accounts continues to be a major concern for brands. Recent hacking episodes involving Burger King, Jeep, NBC News, USA Today, Donald J. Trump, Westboro Baptist Church and even the "hacktivist" group Anonymous should raise questions about the safety of brand reputation. Every company takes precautions regarding online activity, but The New York Times argues that it may not be enough, as more companies take to social media to advertise and build brand awareness. Read this article here.
  • SEO: Tablet Optimization
    Mobile, social and search continue to gain significance as a ranking factor when combined. Jim Yu serves up tips on improving rankings on tablets and smartphones based on the trend. He suggests that different conversion metrics, keywords and ranking factors will emerge for tablets. While tablets are used mostly in the home today, that will change as the hardware evolves and more include cellular service similar to smartphones and laptops. Mobile accounts for 13% of all global Internet traffic from more than 1.1 smartphone subscribers on more than 5 billion mobile phone users -- of which about 488 million regularly use Facebook mobile, according to Jim ...
  • SEO Strategies For 301 Redirects
    Google will likely drop a Web page from the index, which will cause the site to lose all traffic and authority already built, if you forget about old pages that already exist and don't use a 301 to redirect them. James Parsons serves up several solutions to help identify the URLs turning up 404 error messages to potential site visitors and search engines. Read the article here.
  • SEO: Matt Cutts Warns Against Unnatural Links
    Matt Cutts posted a blog Friday warning that selling links that pass PageRank violates the company's quality guidelines, calling advertorial pages on Web sites that pass PageRank a no-no. The consequences for a link-selling site begin with losing trust in Google's search results, as well as reduction of the site's visible PageRank in the Google Toolbar, and lower rankings for that site in Google's search results. Read the article here.
  • Tips On Marketing A Mobile App
    With hundreds of thousands of possibilities, how do you grab the attention of consumers on smartphones and get them to use your brand's mobile app -- and once they download the app, how do you get them to use it? Kristi Hines provides a list of options, and suggests the mobile app become more than an extension of the brand's Web site or another version of the online store. While all should focus on a consistent theme, style and look, the mobile app becomes an opportunity to get creative and come up with something that will cement the brand's name in consumers' minds. Read the article here.
  • Tips On Remarketing, Retargeting
    Brian Rauschenbach and Nora Park share their tips for remarketing success to help turn Web site visits into conversions. Aside from getting the items back in front of the consumer after they have abandoned the shopping cart, the duo suggests upselling or cross-selling a variety of products. For example, a retailer selling jeans might want to suggest shirts and shoes to make a complete outfit. Don't hesitate to reach out to past or frequent customers. These consumers are likely the brand's best social advocates. Read the article here.
  • Searching For Confessions In Facebook
    Apparently, Facebook members have not factored into their decision what to confess based on what is being searched on and revealed through Graph Search, the social site's new search engine. Think of the advertising, marketing and remarketing potential. Anand Giridharadas reminds us that Graph Search, along with other social sites and tools, shift the burden of privacy to the user. It is now their duty to opt out of being discovered.
  • RIAA: Google Algorithm Does Nothing To Stop Piracy
    The Recording Industry Association of America believes Google's algorithm change to lower rankings of sites with high numbers of copyright-infringing removal notices has not helped to push the sites lower in the search query rankings. A study by the RIAA claims pirate sites are much more likely to appear in top search rankings than are legitimate music sites, reports Wired. Google announced an algorithm change in August. Wired speculated that the move would head off legislation.
  • Google Gets Touchy-Feely
    As expected, Google will release a Chromebook with touchscreen laptop. The device would come rely on cloud computing for storage and could go on sale as early as this year, according to reports. Chrome OS already includes a touchscreen keyboard, so a touchscreen interface for the operating system seems a natural next step. Having a touchscreen on a laptop will become common, but this one will also likely rely heavily on voice search.
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