Ted Ives thinks he found the perfect landing page on the back of a moving truck while driving back from New Hampshire after hiking to the top of Mt. Jackson with a Scout Troop. It's an ad for a partner of U-Haul called "eMove." He doesn't understand the relationship between the two companies, but believes the advertisement was designed by an online marketer because it looks like a paid-search landing page. He dissects the page and explains each of the elements, what's missing and why it works.

In a three-part series, Matt Freestone describes the new classifications rule builder in Adobe Analytics. The third part, which links to part 1 and 2, describes the user inter­face for the classifications rule builder and explains how classification rules are constructed and activated. He starts by providing some basic terminology to describe rules and rule sets and gradually moves into testing, classification tools, and more. Read the article here.

After discussing ways to optimize post-filtered bids and disapproved ads, Google's Ad Exchange team guides us through the process of integrating the tools into campaign ads. The post and diagram tell us how to integrate the Creative Rest API, Snippet Status Report and Publisher Settings File into the bidder's logic to become more efficient. Read the article here.

The Electronic Communications Privacy Act of 1986 (ECPA), which predates the World Wide Web by nearly a decade, allows the government to read some of your old emails, according to Shelly Palmer. Emails older than 180 days are considered "legally abandoned," which gives any governmental agency the right to look at them as long as they provide something stating their relevancy. He tells us that if the emails are stored on a computer rather than a cloud server, the government agency would need a search warrant to access the files -- and describe what's …

Bing Ads now allows marketers to output reports in the Excel format. The report data is formatted in an Excel table with columns automatically set to the correct data type. Marketers can sort, filter, chart and pivot the data to identify improvements. Young Shi show us two screen shots to visually describe how the changes work. Read the article here.