Marketers have an abundance of information on how to connect the dots between devices and media like search and social or search and television to determine the ones pulling most of the weight. An infographic from KISSmetrics shows how 2013 marks the first year U.S. adults spent more time viewing media on digital devices, compared with other forms. The infograph shows that since 2008, about 170 newspapers have shut down in the U.S.; and in June 2012, Netflix subscribers streamed more than 1 billion hours of content. Not all comments agree with the stats. Read the article here.

Real-time bidding (RTB) will account for 19% of all U.S. digital display ad spending -- or $3.34 billion -- this year, according to eMarketer. The revised numbers released in June suggest a change from 72.7% growth to $3.32 billion. The firm now expects advertisers to spend $8.69 billion on RTB ads by 2017, up from the $8.51 billion previously forecast.

John Hanke, lead for the small startup Niantic Labs inside Google, has produced the mobile application Field Trip that provides a "real-time guide book" with digital annotations. Download the app to the phone and it buzzes to deliver information about your surroundings, pointing out restaurant and city landmarks. It pulls in navigation markers and information from maps.

Microsoft started a program Wednesday allowing public and private schools to register for the Bing for Schools program, which essentially gives students an opportunity to search the Web ad free. It said seven districts, including Los Angeles Unified School District and Atlanta Public Schools, have already signed up for the pilot. The search engine not only strips out ads, but it blocks adult content and includes special features meant to improve digital literacy, reports Gigaom.

It's not often that the guys over at Moz get things a little confused, but Google Matt Cutts called out a specific blog post when the agency posted "Amazing Correlation Between Google +1s and Higher Search Rankings," claiming that Google +1s had a direct correlation with higher search rankings. Jennifer Slegg points to the posts. Read the article here.

Twitter will launch a feature called Related headlines that links newsworthy tweets to topics people tweet. The site will include links to the news story, along with the specific URL. The feature aims to give readers a broader view of the topic.

Google has made a major update to Knowledge Graph. The number of queries Moz tracks to show the increase jumped about 50% from 17.8% to 26.7%. This was not a test or a one-day fluke, according to Pete Meyers, but rather a significant change in direction. Meyers tells us what it means for specific companies across the Web. Read the article here.

Perry Marshall tells us about using the 80/20 curve rule to infer a great deal of insight from very small amounts of data on everything from income to sales generated to the amount of customers a company supports. He peels back layers to the 80/20 rule that nearly everyone misses, and the hidden places where they can find huge profits. Read the article here.

Amanda DiSilvestro gives us examples of disruptive companies or disruptive marketing in search engine optimization. She defines disruptive companies that bring new ideas to the table that could hurt the competition or the industry before delving into how "disruptive marketing" works. Read the article here.

Elisa Gabbert tells us how to increase quality scores by expanding on what marketers know about Google's formula to improve rank. Starting with search engine extensions, she explains how to use sitelinks, call extensions, location extensions, and product listing ads. Gabbert also explains why it's important to bid on branded terms, emphasize statements, and to avoid focusing on negative keywords to raise quality scores. Read the article here.