What about infinite scroll on a search engine -- the task of scrolling down to the bottom of the page and it automatically updates content at the bottom? Most engage with infinite scroll more frequently on Facebook and Twitter. As Andreas Pouros points out: "Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation." She tells us about the impact of this on search engine optimization and alternatives to make it work.

Phil Nottingham tells us about several types of video styles that marketers can make to support their content strategy. He explains the styles such as tutorials and production videos, where companies should host them, and more. He also suggests promoting blogs or email list and other services in a YouTube video, targeting viewers by explaining in the video why they should come and explore the services. Watch the video here.

Remember the brick-and-mortar buildings filled with books and periodicals? The hard- and softcover binders have turned into digital content that is accessible from desktop, smartphones and tablets. It's now called the Internet. Through the Community Connections project, Google will give hundreds of nonprofit organizations, schools and government buildings free gigabit Internet connections, allowing people to search the Web and access information for free.

Google and Intel have formed a partnership. Announced at Intel's developer forum, the company will supply Google with chips embedded in Chromebooks. The Intel chips -- code name Haswell -- are the latest version of its Core line of microprocessors. Chromebooks now represent more than 25% of sales of laptops priced at less than $300, according to Don Clark, who cites Google SVP Sundar Pichai. Chromebook supports a search engine and apps, but no hard drive. All docs are saved to the cloud.

McKay Allen tells us about a content marketing experiment where writers posted 150 blogs in 50 days to analyze the results and determine whether new content really drives traffic and search engine query rankings. In 10 weeks, organic traffic to the site rose 69%; organic traffic to the blog, 514%, and referral traffic, 901%. After thousands of comments from readers, Allen decided to write a piece on why readers were disgruntled about the positive results. Read the article here.

Marketers need to pay attention to Microsoft and its work with Bing. Someone finally gets that Bing will become more than a Web search engine. Bing is the indexing and graphing technology that will power Microsoft's operating systems, wrote Mary Jo Foley. The statement appears at the end of a long description of Cortana, Microsoft's next-generation personal assistant. The technology becomes the shell integrating the Windows operating system across a variety of devices from desktop to mobile to entertainment console. We have already begun to see this change, and search marketers need to pay closer attention.

Client case studies and content marketing posted on RSW/US's Web site became the top two strategies used to generate leads, cites eMarketer. In fact, the agency's blog was seen by executives as being slightly more effective than social media, at 58.2% vs. 57.1%, respectively. Using email to generate leads came in at 29.7%, while advertising was even less popular, at 19.8%.

Yahoo CEO Marissa Mayer told TechCrunch Disrupt attendees that the company continues to see positive changes, highlighting search and mail as two of the core product offerings experiencing "significant" growth. comScore numbers suggest something different. The data firm released numbers Wednesday suggesting Yahoo explicit core searches grew about 1% in August to 2.2 billion. Other numbers that Mayer touted include a 20% increase in Yahoo monthly active users to 800 million globally, of which 350 million are monthly active users on mobile.

Search agency iAcquire has appointed Anita Malik to director of content operations to build up the company's services in content marketing. Malik, the former founder and editor of East West Magazine, brings more than a decade of experience in content management and creation. She will launch the writer network ClearVoice, and lead a team of more than 20 in-house journalists.

WordStream has released a package that takes marketers through the process of building landing pages to generate leads. The point-and-click interface allows marketers to choose pages, content and forms before previewing the page -- allowing them to see the layout before making it live online. Larry Kim also walks through a tool that helps generate and manage leads. The lead section of the tool enables marketers to see details on tracking and to check landing page conversions and export all data.