Google's Carousel doesn't always serve up in organic search results, but Jim Yu gives us four optimization tips that marketers should consider to improve their chances. The images that are most likely to appear for search queries include reviews and photo. It turns out that a variation on search terms can also trigger the carousel. Yu tells us that BrightEdge research reveals carousel results impact about 14% of keywords across all industries. Travel and Hospitality businesses are impacted the most, with 33% of their keywords triggering the feature. Read the article here.

Microsoft re-released an old version of its YouTube App, the one preceding two other versions, both of which Google rejected. Dan Rowinski calls the senario a comedy from the Keystone Kops days. The app is a browser shortcut to the mobile Web site of Google’s media streaming site.

Mountain View will install new WiFi hotspots to supplement the poorly performing network operated by Google, which created buzz after launching a citywide network in 2006 to give residents and businesses free Internet access, reports Martyn Williams. The city plans to install an upgrade at City Hall that will extend to the town's library.

Hewlett-Packard Tuesday introduced the HP Chromebook 11, designed and built in partnership with Google. The device is powered by a micro-USB charger, which consumers can also use to recharge an Android phone or tablet. The Chromebook, which weighs a little more than 2 pounds, will sell through Best Buy, Amazon, Google Play and HP Shopping in the U.S., as well as at Currys, PC World and many other retailers in the U.K. The two companies will make the cloud-computing device available in other countries that sell Chromebooks in time for the holidays.

Floating rumors put BlackBerry in Google's coffer, but some believe there are several reasons why that isn't likely to happen. For starters, Google doesn't need to acquire another mobile company -- especially a failing one, because the one it has functions fine. Secondly, BlackBerry's patent portfolio "is overpriced" and will likely sell for much lower than most expect. Finally, "Google is only officially looking at BlackBerry to gain trade secrets on how to improve operations of their Android empire."

Say good-bye to traditional search engines that rely on keywords typed into a box. Microsoft explains in a YouTube video how Bing will become more than a search engine to power apps running the company's operating system. The video highlights a positive way to demonstrate the product and how Microsoft plans to rely on Bing. Dig a little deeper -- and it looks like Microsoft has big plans for the technology powering Bing.

The California startup called Disconnect, built by a former Google employee and former NSA engineer, is launching a search extension for Chrome and Firefox browsers that lets users search on Google, Bing and Yahoo privately. Search queries routed through Disconnect’s servers block keyword information when it comes to passing from one site to another. Queries are encrypted, preventing IP addresses from identifying them.

Google has increasingly displayed fresh content in search engine results pages, leading many marketers to think about how they can take advantage of the move. Rand Fishkin explains a few ways that marketers should think about posting content without risking penalties. He presents five ways. Read the article here.

Roger Kay believes most search engine optimization strategies just try to game the system. Get over on Google. He believes content marketing differs when used as an inbound marketing technique. "I like the concept of inbound marketing because it relies on product quality," he explains in a post. Kay believes if the brand doesn't offer good content, the page shouldn't rank any higher than a page on another brand's site.

Can we give Google the title Apple once held? The one that touts a secure operating system -- one rarely penetrated by malware and malicious code. Google hasn't shared much about malware on Android because it didn't have the data to back it up, Steven Max Patterson reports. He cites Google Android Security chief Adrian Ludwig, who reported stats showing that less than an estimated 0.001% of app installations on Android are able to evade the system's multi-layered defenses and cause harm to users. He tells us that Ludwig spilled the beans at the Virus Bulletin conference in Berlin, disputing reports of Android …