How many consumers fit in to the "I'm-saving-it-in the shopping-cart-to-view-later category?" Of the 1,003 participating in the study, 40% always or occasionally use the shopping cart to store items they will view at a later time. Sometimes on a different device. In fact, one in five daily shoppers use more than one device each time they shop. While it's not easy connecting with cross-device shoppers, Jim Davidson gives us a few tips to get marketers started. Read the article here.

Rap Genius, a site hosting song lyrics, is getting a lesson in playing by Google's rules. It concerns search engine optimization spam practices. The site's business relies on search engine rankings. The site used a few SEO tricks Google did not approve. While there's nothing wrong in asking for links, per Forbes, they offered a quid pro quo for those links--tweets directing people to the blog that made the links. Bad practices pushed the site to at least page five.

Google has filed a lawsuit against Rockstar, the patent holding company owned by Apple, Microsoft, BlackBerry, Sony, and Ericsson, GigaOm reports. The lawsuit aims to protect Android device makers that support Android. Jeff Roberts believes Google appears mostly concerned about the Nexus line of phones because it asks the court to declare that several sold by Google directly or indirectly don't infringe seven patents.

Keywords will become less important as a ranking factor in 2014 for search engine queries. Rand Fishkin doesn't exactly say that in his Whiteboard Friday video, but he does explain how focusing on specific kinds of people and the topics they're interested in can become more effective in driving valuable traffic than ranking for specific keywords for search engine optimization (SEO). Read the article here.

How many emails did you receive and open this holiday season? No matter what the count, Sherice Jacob points to a ReturnPath 2013 email benchmark survey suggesting that 22% of opt-in emails don't reach subscribers' inboxes. While this is down from 28% in the previous year, the number still misses the mark. Jacob runs through a few best practices to raise odds that emails will reach consumers, get read, and take action. Read the article here.

Kevin Lee analyzes five areas that marketers may not think about when it comes to using geotargeting and geographic variables in paid-search campaigns. Some include the use of geography as a proxy for demographics when bidding on audiences. Or the use of mobile geotargeting to refine ad messages for searchers that are not willing to have marketers track their devices. These types of tactics will become more important in 2014, as less data becomes available from engines related to organic optimization. Read the article here.

Jacob Fairclough gives us three important metrics for ad testing. It make seem a little elementary for the advanced paid-search marketer, but it should serve as a reminder as to the importance of accurate data. After explaining the best use of impression, conversion and click-through rate metrics, he tells us how to not ruin ad tests. He also points to an earlier post that explains nine common issues with data that make ad testing worthless. Read the article here.

Before we roll into 2014, clean out the old campaigns. Graphic targeting and bid modifier, language targeting, ad scheduling, and rotation and delivery are some processes that every search marketer should have on their clean-up list, per Joseph Kerschbaum. He explains how starting numerous initiatives throughout the year can have a negative side effect on campaigns that linger. The checklist can ensure that everything in paid-search accounts has a purpose. Read the article here.

Pinterest and Instagram continue to gain a larger share of women who spend time on the social sites, although most said they still use Facebook more. In a SheKnows and Harris Interactive survey of women ages 18 to 25, some 79% said they use Facebook regularly compared with 35% who regularly visit YouTube; 30%, Pinterest; 22%, Twitter; and 13%, Instagram. The study also examines generational differences, and the age group that tends to follow brands more than others.

At the NASCAR racetrack in Miami this weekend spectators watched some of the world's most advanced legged robots compete. Two of the robot makers now owned by Google dominated the contest, per Will Knight. The robots, which were operated remotely, demonstrated how they would cope with disaster. They faced eight tasks: walking over uneven ground; moving chunks of debris from a walkway; turning a valve; drilling a hole in a wall; climbing a ladder; maneuvering through several doors; manipulating a hose; and driving a golf cart along a snaking course.