eMarketer predicts that television will remain the dominant advertising channel through 2017, making up 38.1% of the total brands' spend in 2014. The firm estimates the balance will shift in 2018 to digital from TV. Attitude among marketers has become the most significant sign that digital will not cannibalize TV ad spend. The view suggests that digital augments TV, rather than replacing it. Major brands also are finding ways to integrate search engine marketing into their TV strategy.

In a draft of an intellectual property law, Reuters reports that news media companies in Spain could have an option to charge search engines like Google, Bing and Yahoo to display copyrighted content under a new law proposed by the Spanish government. Apparently, Germany passed a copyright law last March allowing publishers to charge search engines for using their content, but the original bill was changed in the process.

The Department of Motor Vehicles in California Tuesday will hear ideas on how to integrate driverless cars on public roads. The questions range from data privacy and security to whether a person will need to sit in the driver's seat, per Justin Pritchard. Companies like Google are developing driverless cars.

What's next for Twitter? Obviously video. Twitter has hired former YouTube executive Baljeet Singh as a product director spearheading the initiative to improve the amount and quality of video on the service. Singh previously spent more than five years at Google and YouTube. He helped to develop the skippable preroll advertisement.

Rolke Winker describes it well when he writes "Google Inc. is suddenly faced with the threat that its search engine and its advertising business are becoming less relevant," as more Internet-connected devices, including mobile, become popular. Along with mobile comes apps; hence the challenge. So, the company has launched an initiative to better direct what smartphone and tablet users do on their devices. It can see an index of content inside mobile apps and links pointing to that content featured in Google's search results on smartphones.

Samsung has generated buzz his week by announcing a Kanye West and Jay Z SXSW concert only open to owners of its Galaxy devices. David Moth runs through eight campaigns that are bringing Samsung a bit of attention. One campaign mocking Apple identified people who complained about their iPhone on Twitter and sent them a free, unlocked Samsung S as a replacement. Moth points to others here.

With a little help from the Nokia Here service, Yahoo Maps has added building layouts, directories and contact information for public places. “This means you'll be able to locate restrooms and ATMs across multiple levels of football stadiums and other places in advance,” Engadget writes. Not exactly groundbreaking, however, Google Maps has long offered indoor floor plans and similar information. Now encompassing some 75,000 venues, Nokia debuted its public mapping service in 2012. 

During Marissa Mayer’s reign, Yahoo has shutdown 31 of the 38 startups it has acquired. What’s the deal? “The company has been picking off startups to cobble together a younger, hipper team,” reasons ReadWrite, but, the overall strategy appears “completely random.” Meanwhile, “as Yahoo makes significant strides to become a mobile-first company, [Mayer] is still trying to revive another … Yahoo strategy: search.” 

Microsoft began offering Web searches through Xbox One with support from Kinect and Bing.  Whenever someone searches with Xbox Bing, they receive results from the marketplace and relevant items from the Web. When using Internet Explorer, searchers can highlight text on the Web page and press the menu button to engage Bing search.

Are you headed to South by Southwest (SXSW) at the Austin Convention Center? I am. And so is Lady Gaga. She will headline the Doritos' lineup at the music conference and festival at the restaurant and music venue Stubb's Bar-B-Q on March 13. Concertgoers can't buy a ticket. The PepsiCo Doritos brand will invite consumers to compete in challenges to win admission. The venue holds about 2,000 people.