The meeting focused on establishing an open dialogue between the Oval Office and prominent members of the YouTube community. The White House wants to make it easier to navigate the quickly changing new media landscape. The meeting was organized by Mickey Meyer, who reached out to his JASH co-worker Daniel Kellison, the White House entertainment council, about organizing an in-person conversation between prominent YouTubers and the President.

Rand Fishkin analyzes whether links are losing value in Google's algorithm. He explores both sides of the argument, offering advice to search engine optimization practitioners on how they can navigate these continual changes. Of course, Fishkin gives his own opinion, and makes it a point to tell marketers not to ignore the value gained indirectly from links that could get the brand mentioned or recognized.