Sophie Curtis describes an email sent by Steve Jobs in 2010 to 100 Apple senior executives where he outlines the company's strategy for the following year. In it he describes a "Holy War" between Apple and Google and described the end of the PC-era. It also describes the future of Apple TV and issues around suing Samsung. The post links to a copy of the email.

Pricing Bitcoins? Similar to Bing, the search engine DuckDuckGo has started displaying price quotes on bitcoin rates on related search queries, per Eric Calouro. Rates come from San Francisco-based Coinbase, Calouro explains, which operates as a buying and selling house over a traditional exchange.

It takes energy to process data. Servers that process queries or connect people from their mobile phones to content the cloud requires a bunch of energy. The company focuses on reducing that energy consumption as it continues to serve the explosive growth of the Internet. As part of its effort to conserve, Google's main centers in European -- St. Ghislain, Belgium, Hamina, Finland, and Dublin, Ireland -- recently gained ISO 50001 certification, which means the company must adhere to a strict auditing process by continually monitoring the way the centers use energy.

Google's street view cars have breached Italy's privacy laws. It prompted the regulator, Garante per la protezione dei dati personali, to announce Thursday Google's fine. Italy's data protection authority (DPA) said in 2010 cars belonging to the company roamed the country's streets without being entirely recognizable -- making it difficult for the people on the street to decide whether or not to be photographed, per ZDNet.

Looking to breathe new life into paid-search campaigns? Crystal Santos tells us to reset the campaign structure every six months. Some of the tips offered range from revamping campaigns running in Google and Bing to capitalize on different audiences to running search query analysis every 30 days. Also, analyze factors around low volume terms, as well as outlying high-volume terms to determine whether the causes are intended or due to broad match mapping, click fraud, or other things.

Prime Minister Tayyip Erdogan's office Tuesday told Reuters that telecom providers would lift a two-week ban blocking Twitter after the country's constitutional court ruled the block breached freedom of expression. Twitter was blocked on March 21. And while Twitter came back online, Google's video-sharing site YouTube remains offline.

A "sneaky" privacy change affecting 85% of iPhone users gives Google more access to data, per Leo Mirani, who explains how the Mountain View, Calif. company regained its data-collection footing across devices. Apparently Google has found a way to keep users signed in all the time, which lets them more accurately collect content-related data on everything from email to searches and calendar entrees.

Yes, Facebook's founder Mark Zuckerberg joined the dollar salary club, along with folks like Google's Larry Page, and Whole Food's John Mackey. A proxy statement filed with the SEC Monday notes that Zuckerberg's salary for 2013 as $1. Others in the past who took a $1 salary for their work includes Yahoo co-founder Jerry Yang.

Ironically, raising bids on keywords can lower traffic to a Web site. In several examples, Andy Stefano tells us what happens to campaigns when raising bids, and explains how to best move bids and budgets in tandem.

Landing pages should reflect local content, especially if the business offers a physical location. Miriam Ellis put together a guide on the different types of local landing pages. She identifies four distinct business models designed to earn visibility for local-focused Internet searches. Ellis believes these will not only help marketers become fluent in the subject of local landing pages, but also aid them in implementing the correct types of pages for their unique business.