Getty Images has sued Microsoft over a search tool that allows people to embed digital photographs onto their Web sites. The Bing Image Widget, released Aug. 22, displays on Web sites digital images aggregated by Microsoft's Bing search engine. The lawsuit charges that Microsoft has turned all the world's online images into an unlicensed clip art collection for the benefit of those Web site publishers without seeking permission from the owners of the copyrights.

Content marketers with storytelling skills are in demand, but it's important to build a tactical strategy. Aside from making sure it has a beginning, middle and an end, make sure to pace the story gradually, moving it forward. It also should have conflict and a protagonist. Dan Shewan provides a step-by-step strategy to follow.

Google has implemented a system for filtering advertising that may infringe copyrights, and could possibly use that same technology as it works with LVMH Moet Hennessy Louis Vuitton SA to help prevent vendors from advertising counterfeit goods online. The agreement ends a longstanding dispute between the two companies.

The Chinese search engine Baidu has released a working prototype of its Google-like Glassware it calls Baidu Eye. The glasses do not have a display, but rather a camera in the eye-ware analyzes the images and sends data to a connected phone, per the media outlet Tech in Asia.

Google's Calico biotech company has partnered with North Chicago-based pharmaceutical company AbbVie to improve human health longevity. The two companies may co-invest up to $1.5 billion. Calico will build a research and development facility in the San Francisco Bay Area where AbbVie and Calico researchers will work side by side developing early-stage drugs and bringing them to market, reports Forbes.

Megan Smith becomes the next chief technology officer for the White House. She is expected to refocus an agenda-setting and forward-looking strategy. Her background includes training mechanical engineering at MIT. She currently serves as a vice president at Google X, the company's lab for next-generation projects like Project Wing and Project Loon.

Apple has inked a deal with Visa, MasterCard, and American Express to use near field communications and build out its mobile wallet service, reports Bloomberg. Apple in May said it would begin accepting NFC payments in its stores. The new iPhone will make mobile payment easier by including an NFC chip, reports Bloomberg, citing a person with knowledge of the situation.

Greg Wyler joined Google last year as part of an effort to offer Internet access to unwired parts of the globe, but the expert has left the company to work with Space Exploration Technologies and its founder Elon Musk, The Wall Street Journal reports, citing people who are familiar with the move.

Publicis Groupe said Tuesday that it had acquired Nurun, an independent global design and technology consultancy, from Quebecor Media for 125 million Canadian dollars. The company, known for its expertise in system integration, also supports product design, ecommerce and technology. Nurun IT Consulting Services in Quebec provides IT outsourcing and system integration services primarily to the Quebec Provincial Government. Nurun works with Adidas, L'Oreal, Videotron, LVMH, Pirelli, SNCF, Haier, Pernod-Ricard, Home Depot, Walmart, Sony, Google, LeapFrog, and Tesla Motors.

Ben Davis takes a look at some word predictions and how marketers use the terms to analyze the trends in searches as we head deep into Q3 2014. How do marketers use these words, what terms continue to have an impact in the industry, and where's the clear evolution in the way that marketers describe the media they use to reach a specific audience?