Google has added more cities to its Google Shopping Express service, including Chicago, Boston, and Washington, D.C. Merchants also have signed up to participate -- about 16 during the last couple of months. This includes brands like 1-800-Flowers, Barnes & Noble, Nine West, PetSmart, Vitamin Shoppe and Sports Authority, and regional merchants such as Paragon Sports in New York and Vicente Foods in Los Angeles. In the new markets, Stop & Shop in Boston; Giant Food in D.C.; and Lux Roses, TigerDirect, Treasure Island Foods and Wrigleyville Sports in Chicago have joined. More than 7 million people can now access Google's same-day …

Ignoring paid-search best practices can seriously harm the brand. The common best practices like creating close ties between ad copy and landing pages, reviewing search queries and automatic placements, and avoiding over retargeting, which most strive to follow, are typically thought of as ways to maximize ad performance. Michelle Morehouse believes not following them can really hurt the brand through inconsistent messaging, subconscious correlation, and retargeting burnout. She explains.

Facebook Founder Mark Zuckerberg and his wife Priscilla Chan will give $25 million to the CDC Foundation to help fight the Ebola epidemic. USA Today reports the donation will go to the U.S. Centers for Disease Control and Prevention's Ebola response effort in Guinea, Liberia and Sierra Leone, and in other spots in the world where Ebola is a threat. It's the first major effort by a social media company to help search for an end to the disease. Zuckerberg announced the donation on Facebook. Last month, Bill Gates announced the Bill and Melinda Gates Foundation would give $50 million toward efforts.

SIM Partners has appointed Saul Delage to VP of global channel development, the company said Tuesday. Delage takes responsibility for establishing and fostering relationships with partners, agencies, and enterprise brands. Delage brings more than 15 years of business development and digital marketing experience, most recently serving as VP of business development at Razorfish.

Britons have asked Google to remove more than 60,000 Web links from its search engine queries under the "right to be forgotten" ruling the European court ruled in May. Some 18,304 requests were made from U.K. residents, compared with 145,000 appeals across Europe by individuals wanting links removed. The European court ruled that links to irrelevant and outdated data should be removed from searches in the EU based on specific request.

It's been an ongoing debate: Do search engines make humans dumb? There are no stupid answers, only interesting questions that have not been asked. Curiosity, the feeling of not knowing, inspires the desire to learn similar to a great question that launches a series of explorations. Search wasn't intended to replace inquisitiveness. It's meant to augment knowledge and fill the gap between creativeness and cognitive processes. Smart machines and application may take over the task, but the mind must find the interesting inquiry to explore the unknown.

Edward Snowden, the N.S.A. whistleblower, spoke via live video with The New Yorker staff writer Jane Mayer. The New York Film Festival during the weekend debuted a new movie, "Citizen Four," about Snowden scheduled for theatrical release latter this month. The movie has real-time footage of Snowden in the Hong Kong hotel room where he was held up for days talking to reporters about the events that would eventually be made public before his escape to Moscow. The video includes portions of the new film.

Rand Fishkin tells marketers that links with exact match anchor text retain their value, but many of the techniques for acquiring those links are spam. He shows us the technique most desired by search engines to help marketers get on track. While anchor text rich links are important, it's a huge signal for spam. Fishkin attempts to explains some ways that marketers can build anchor text rich links without resorting to spam.

When a brand loses its voice within a library of borrowed content, site visitors can become confused. There's no real way to make a connection between the expertise of the brand and the content, per Erin Hogg. Talentsquare faced this problem, so the company reworked its online presence, highlighting the experts at the brand. Hogg tells us how the company shared original content via its blog and social.

It's not difficult to understand why cross-device measurement have become so important. Facebook commissioned a study earlier this year showing how consumers use multiple devices in everyday life. In fact, more than 60% of online adults in the U.S. use at least two devices daily and nearly one-quarter use three devices. Even Google has published multiple studies that suggest a high number of consumers start an activity on one device only and finish on another. Jennifer Wong gives us insight into reporting in a cross-device world.