• Alibaba Revenue Up On Declining Net Profits
    Fresh off an IPO, Alibaba reported revenue of $2.74 billion for Q3 -- up 54% from the year-ago quarter -- but net profits fell below analysts' expectations. Net profits fell 38.6% year-over-year to $494 million, below the $1.17 billion that analysts predicted. Alibaba attributed the decline to a significant increase in share-based compensation expense and amortization of intangible assets during the quarter, per the company's earnings release.
  • Getting Consumers To Download And Use The Apps
    Smartphone users download record numbers of apps, per Nielsen research, but few use them. The trick for marketers is making their brand's app indispensable. Emily Alford tells marketers how to get consumers to download the apps and keep using them -- especially the free ones.
  • More On Google's Physical Web
    For now, Google's Physical Web remains an experimental project designed to promote an open standard to connect hardware. Tom Anthony looks toward the future for ways that Google's idea could potentially impact search. He also outlines some ranking and search parallels during the early days of the Internet and the types of devices that might serve up on a phone based on location, beacons and other automatic identification technologies. Google's Physical Web project will change search engine optimization.  
  • SEO Practitioner Questions The Need For SEMPO Code Of Ethics
    The Search Engine Marketing Professionals Organization (SEMPO) recently suggested the industry needs a code of ethics to help solve some of the industry's problems. Larry Kim shares his doubts on whether it's a good idea, or even practical. He thinks it will "throw open the doors to frivolous lawsuits by disgruntled clients." Since there's no real way to mandate the code, it won't work to establish "a hollow ultimatum of 'sign it or else,'" or some other equally weak coercion. Kim explains. 
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