Next week at an event in Holmes County, Mississippi, Roberto Gallardo, an associate professor with the Mississippi State University Extension Service Center for Technology Outreach, will help fruit and vegetable producers understand how to use social media platforms like Facebook and Twitter. The Mississippi Department of Agriculture and Commerce and the U.S. Department of Agriculture plans to fund the program.

Marketers think it should require more than a click, but Miranda Miller knows different. She found evidence that reinforces the importance Google puts on click-through rates, relying on CTRs to determine relevance. A click means money in Google's coffer. Relevance drives organic search query results consumers see in engines. Miller tells us Google measures relevance by clicks in local search results that the company also display on Google Maps. Here's how.

The European Court of Justice in Luxembourg Tuesday ruled that Google must grant search engine users a right to delete links about themselves in some cases, including links to legal records. The judgment is based on a data protection law from 1995 that provides limited rights to object to the processing of specific personal information. It would require Google and other search engines to remove links to Web pages even when the original publication adheres to the law.

Last month, the folks at WordStream reviewed responses from clients who completed a recent survey, and then segmented the data by the customer service representative to get a sense of the top performing reps. Nearly all men had scores above this group average, and all women had scores below. These reps don't manage the accounts, they just provide support. It turns out the data shows that women have to work much harder to be recognized as search engine marketing experts, compared with men. Larry Kim explains.

EU’s top court ruled this week that Web companies (i.e. Google) can be forced to remove what it considers to be irrelevant or excessive personal information from search engine results. “The case highlighted the struggle in cyberspace between free speech advocates and supporters of privacy rights who say people should have the ‘right to be forgotten,’” Reuters reports.

The Online Publishers Association Monday announced the appointment of CEO Jason Kint, based in D.C. He takes the reins from Pam Horan, who has been president since 2006. Kint spent seven years leading the evolution of CBS Sports into a multiplatform brand offering broadcast, online and mobile sports content. Stepping into the role of CEO, he takes responsibility for the strategic direction of the organization, as well as representing member brands to marketers, press and policymakers.

Brands need to strengthen their SEO campaigns, but do so requires skill in other search marketing media. Duane Forrester describes some SEO myths and adds commentary after each one to help marketers understand what it takes to rank higher in organic search results. One in particular stands out: Buying ads helps my rankings. Forrester tells us "Nope." He explains that buying paid-search ads will not push up organic rankings in query results. "The instant and engine starts determining ranking based on ads bought is the instant it loses credibility. Game over, Player One," he writes, pointing to an example in …

Bing Rewards for mobile. Could it be? Reports suggest Microsoft is rolling out Bing Rewards for mobile to Windows Phone. Multiple tips from users doing searches with Cortana on Bing for Windows Phone 8.1 gives them credits. It's only available in the United States, for now.

Yahoo this week pulled anti-abortion ads appearing in Web searches for abortion clinics, following Google's move and petitions from pro-choice groups UltraViolet and Naral Pro-Choice America. The groups said the ads were misleading, using vague language or posing as abortion clinics with ad titles such as Free Abortion Clinic. CNET cites The Wall Street Journal reports that petitions from Naral last month swayed Google to remove anti-abortion ads that violated its advertising policies.

Another day, another Google acquisition. Google's recent Stackdriver acquisition gives the company cloud storage services. The company was started by two former VMware employees, and offers monitoring-as-a-service to examine the performance of cloud applications. per NASDAQ. While the publication values Stackdriver at $15 million, the more important point to consider is its deal with Amazon Web Services, and Rackspace.