Swimming with the dolphins no longer requires a trip to Sea World. Google posted Street View imagery of more than 40 underwater spots worldwide, including the American Samoa in the South Pacific Ocean and Chagos Islands in the Indian Ocean, as well as deep sea dives in Bali, the Bahamas and the Great Barrier Reef. Jenifer Austin and Brian Sullivan explain in honor of World Oceans Day.

Haily De La Cruz tells marketers that automated rules has been one of the top requested features from users. Marketers can now select what level of their account they want to assign a rule. There are 13 different rules available, including enabling and pausing campaigns, changing budgets and bids, and raising keywords to estimated top or first page bids. She explains.

Google plans to build a data center adjacent from its sprawling data center in Lithia Springs, one of 13 Google data centers worldwide. The construction will begin this summer, completed by 2016. Google said Tuesday it will expand its operations in Douglas County, an investment of $300 million creating 25 new jobs.

An Egyptian repairman found unexpected fame after a glitch in Google.com drove his Google+ page to the top of the search query rankings every time someone searched for Google from an Egyptian computer. The page belonging to Mr Saber El-Toony did not include any related keywords. The BBC reports his Google+ page has received more than four million views.

Microsoft veteran Donald Thompson recently took his search company out of stealth mode, introducing Maana to the masses. It appears that the technology supports searching through large data sets. The company last week announced an $11 million funding round to fuel development. Investors, which pushed funding to $14 million, include Chevron Technology Ventures, ConocoPhillips Technology Ventures, Frost Data Capital, GE Ventures, and Intel Capital, according to GeekWire.

Jonathan Long runs through reasons why readers click on headlines to read the copy and the words that attract or turn off the clicks. He said the best headlines for search are under 65 characters, so they display properly in the engines. The highest headlines producing the highest click-through rates typically are between 81 and 100 characters in length.

Product pages can make or break an ecommerce transaction, according to Margot da Cunha. She makes some suggestions such as put the consumer at ease, so they can feel good about making a purchase. Product page needs to address any potential concerns or hesitations the buyer might have, such as how will the pants fit or can I return the item free of charge. Also, craft creative copy with a strong sense of urgency, but keep it honest and truthful. She explains.

European regulators got an earful from an app developer that claims Google is abusing its position as maker of the Android mobile-operating system. Disconnect filed the compliant. The company makes privacy and security applications. The Wall Street Journal reports that Google pulled a Disconnect app from its Play mobile app store last year, alleging it violated a policy prohibiting software that interfaces with other apps.

Of the 78% of mortgage consumers who turned to a variety of online sources to discover mortgage options and features, 67% used a search engine, according to a study from the Canada Mortgage and Housing Corp. The Mortgage Consumer Survey suggests that 23% of consumers found their lender Web site through online advertising, and 28% said they found their broker Web site through online advertising. In March 2015, CMHC completed an online survey of 3,510 recent mortgage consumers -- household decision-makers who took out a mortgage in the past 12 months.

Facebook recently confirmed that the social site supports GIFs. TechCrunch explains that Facebook users can paste a link to a GIF hosted on an external Web site like Giphy, Imgur, or Tumblr into their status update box and then publish. The GIF becomes animated after the person posts.