Dell said Friday it would team with Google to build the Chromebook 13, aimed at businesses. It comes with an Intel Celeron, Core i3 and i5 processors with up to 8GB of system memory, and up to 12-hour battery life. The machine also has a high-definition video webcam, HD IPS display and dual-array microphones designed to integrate with Google Hangouts.

Brand fatigue remains a threat to marketing strategies. Rand Fishkin explains how to avoid becoming background noise. He creates a checklist to help marketers pay close attention to the messages sent to consumers and the frequency in which they are sent. Start by knowing what consumers expect, want and need, and then deliver it in a succinct way. Fishkin also describes other tactics.

Bing Ads has announced major changes to the way that billing and accounts work on Bing Ads. Some of the changes include consistent account navigation on every Accounts & Billing tab, and the ability to switch between pre-pay and post-pay payment options. Vaishali De explains.

Merkle RKG put together some numbers which highlight that Amazon Product Ads produce a major revenue stream among feed-based ads, growing faster than all other comparison shopping engines (CSEs). The data, aggregated in response to the marketplace telling advertisers it would discontinue running third-party ads that take site visitors to other sites, shows that while most CSEs have seen declines since Google Shopping became a paid service powered by Google Product Listing Ads (PLAs), Amazon Product Ads has seen about 85% year-over-year growth.

Shiwangi Peswani tells us how to use the latest version of Firefox 40 with any search engine and Cortana, but it requires setting the Firefox browser as the default search engine. For now, Firefox is the only Web browser that allows users to select their search engine while performing searches through Microsoft's personal digital assistant Cortana. She explains.

Morgan Stanley estimates Google lost between $8 billion and $9 billion on side projects, according to Barron's. It's one number in several that investors and advertisers can expect to see as the Mountain View, Calif. company increases transparency to its reporting for varied investments in side projects outside the core Googlesearch and display ad business, per the analyst firm.

Putting a special offer in the headline, a main keyword in the display URL, and adding a period to the end of the first description line are three ways to increase click-though rates. Margot Chappy explains.

Sundar Pichai becomes the new CEO of Google when it restructures later this year as a subsidiary of a new parent holding company called Alphabet, led by Google cofounders Larry Page and Sergey Brin. It turns out he started his career at Google in 2004 from McKinsey as a product manager overseeing its browser search toolbar. Alice Truong explains.  

What's in a domain name? A lot, apparently. Google's move to change how we think about Google also changes the way the world will think about domain names. Lexi Pandell explains.

Microsoft announced forthcoming improvements to Bing Merchant Center, which merchants use to create store and catalog feeds for Shopping Campaigns and Product Ads on Bing. Thejas Durgam explains.