Wikipedia released a white paper that attempts to diminish the importance of the decline in clicks coming from Google, as reported on by the Business Insider last week. The data published by SimilarWeb, a traffic measurement company. Jimmy Wales, the co-founder of Wikipedia, describes in a post this week how the online site has experienced a continuous drop in traffic from Google, calling it a long-term issue, but not significant.

Google has finally brought a little continuity to mobile and desktop search results. In Google search results, three ads have replaced the seven that had served up in desktop search results, similar to the way the engine reorganized the layout to appear more local in mobile. Casey Meraz explains what it all means.

Bradley Nickel serves up tips on how search marketers can achieve profitability with display advertising through split testing. Running a split test incorrectly for things like button colors, calls to action, and small pieces of text can throw off the entire campaign. Here are several simple, yet important, ideas to get started.

Microsoft has announced an Automated Rules for Bing Ad Campaigns called Notify Me that sends advertisers alerts in emails for campaigns, ad groups, ads, and keywords that match specific preset rules for campaigns. It notifies advertisers when a campaign runs out of budget, for example. Haily De La Cruz explains.

Google opened its first YouTube Space in Mumbai, located in the city's film and television production hub Filmcity. The company parterned with one of Asia’s largest film schools, Whistling Woods International, to set up the new facility.

It's likely that Google, which turned the Google+ and Gmail feature into an app, has big plans for Hangouts in Google for Work productivity suits. The video conference tool now has its own app and Web site. The site calls attention to Hangouts' three key features — instant messaging, voice calls, and video chats — with big buttons to help users identify each. Think of the tool as a combination of Meerkat or Periscope and Skype on desktop and mobile.

Google said Monday it would postpone its effort to deliver on a modular phone that consumers can configure piece by piece until sometime in 2016. The company said Project Ara just isn't ready to move beyond its prototype phase. Cnet describes the project as Google's attempt to shake up how consumers buy smartphones by using interchangeable parts. Similar to the way someone might choose apps for their phone for search or discovery, it means consumers will have options on the choice of camera, display from another, and processor built into the hardware of the phone.

Reaching the correct local audience increasingly grows complex. There are so many opportunities for businesses to get in front of consumers, but here are five important ways to reach nearby consumers and make a lasting impression and, hopefully, lifelong friend. 

What must brands do to have their company's information from Wikipedia serve up in a knowledge graph sidebar on brand search queries? John Mueller from Google Switzerland explains during a Google hangout. 

Advertisers managing bidding campaigns for Google Shopping will have more AdWords options to maximize clicks, enhance cost per click (CPC), and optimize for return on ad spend.