Google put together a list highlighting what the company has done to protect its ad systems, such as ridding online ads of unwanted ad injectors that are rogue applications and software that inserts new ads, or replaces existing ones, into the pages that users visit while browsing the Web. The company also shared data to help curtail bot traffic, expand defenses against botnets, improve protection around falsely represented ad inventory, and collaborate on industry-related transparency papers.
The BBC reports that 100 tax officials entered Google's offices in central Paris early Wednesday, raiding the offices as part of a tax fraud investigation. Google is accused of owing about $1.8 billion in unpaid taxes.
TripAdvisor on Wednesday announced a partnership with Google Play Music to offer playlists for popular travel destinations, such as London, New York, Cancun, Montreal, and Paris. The Next Web reports playlists are supposed to emulate the vibe at these destinations such as Latin-inspired for Miami or surf-and-sand inspired for southern California coastal beaches.
Attorneys for Oracle and Google presented their closing arguments Monday in a lawsuit over Google’s use of Java APIs in Android. Oracle owns Java. Google's lawyer Robert Van Nest said in his closing argument Android is the kind of innovation that comes along once in a lifetime. Techcrunch details the history of the case that jurors will decide on this week. The case will most likely be appealed, along with the $9 billion on the line.
Yahoo spent $544,061 on security costs to protect Marissa Mayer, up from just $26,891 in 2014. The SEC filing notes that the CEO "faced specific security threats that the company believed were credible." SEC rules require companies to report as compensation to the CEO in the Summary Compensation Table, per the filing. Yahoo added in the filing that the Compensation Committee does not consider this item to be a compensatory perk and authorized these arrangements for business purposes regardless of any value they may have to Mayer personally.
Searchmetrics announced Monday that it has secured nearly $8 million in new financing to fuel growth. The company already raised more than $31 million in equity funding in five rounds since it was founded in late 2007. Major investors include Holtzbrinck Digital and Iris Capital. The new financing, a $7.96 million debt facility, comes from Kreos Capital, Europe’s provider of growth debt financing to high-growth companies.
Google made it easier to group multiple properties within the Google Search Console, providing the ability to aggregate data in the Search Analytics reports through a feature called property sets. Until now marketers had to track all of the statistics separately. It allows marketers to combine multiple properties -- both apps and sites -- into one group to monitor the overall clicks and impressions in search within one report.
Tim Allen tells marketers that title tags and H1 tags have always been at the center of SEO, but tactics have changed. He wonders whether optimizing for these things still make sense with Google's PageRank, TF-IDF, Penguin and RankBrain. Skip down a couple of paragraphs to where he details a split test with a client. The post demonstrates how improving title tags and H1s can make an appreciable difference when optimizing Web sites.
App search is growing and changing. Tom Anthony and Will Critchlow explore the next wave of app search and highlight a future where Google has competition. The two cite research that shows the average user spends 85% of their time in apps on their mobile phone, suggesting that marketers need to become more aware and spend more time on indexing and ranking for search in apps.