by Gord Hotchkiss on Feb 14, 1:53 PM
Imagine the world of corporate commissioned whitepaper research, where there is no such thing as peer review or academic rigor.
by Steven Rosenbaum on Feb 13, 12:03 PM
There's a confluence of events driving us toward a change in how teens are targeted by tech.
by Kaila Colbin on Feb 10, 1:37 PM
It is absolutely possible to have a culture of empathy and courage that holds people to account for standards of behavior and performance.
by Dave Morgan on Feb 9, 1:07 PM
A panel at NBCU Advertising's One23 conference voiced support for a future with multiple currencies for streaming and linear video ad ratings.
by Cory Treffiletti on Feb 8, 1:29 PM
Using AI to create the first draft of a blog post, or a first pass at the script for a TV commercial, is great because it gives me something to respond to.
by Gord Hotchkiss on Feb 7, 1:21 PM
Well, duh. But many companies think they're much better at customer service than they actually are.
by Steven Rosenbaum on Feb 6, 8:22 AM
I put it to the test. And for the cost of a $2.99 trial, a generative AI app rendered a large volume of high-quality images for my personal avatar, at low cost and with very low effort. Which one do you like best?
by Maarten Albarda on Feb 3, 12:02 PM
Well, most of it, anyway. What do you think? Do you still need me, or can ChatGPT take it from here?
by Dave Morgan on Feb 2, 3:55 PM
More options for reaching target customers, more ways to measure those efforts, more tools available -- all this means more opportunities for agencies.
by Cory Treffiletti on Feb 1, 2:24 PM
No. Quite frankly, the folks in the House and in the Senate lack the depth of understanding required for following up with a real investigation.
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