Amid reports that the news industry is poised to experience one of its worst round of job losses in a decade this year, the Pew …

While retail will continue to dominate digital ad spending next year, the rankings of several key industrial categories will shift, according to a revised outlook …

Creativity and the "big idea" still are deemed the most important marketing capabilities for the future, according to findings of Dentsu Aegis Network's just-released CMO …

The share of TV channels the average American household actually tunes to continues to fall, dropping to 6.6% in 2018, according to a Research Intelligencer …

A GroupM analysis suggests the long-tail -- small business advertisers -- may not be as long as many in the industry suggest it is. The …

Digital interfaces, especially search, menus, programming guides and recommendation engines -- as well as serendipity -- have become ingrained behaviors for content discovery.

In this week's edition I once again call on the major broadcast networks to do something I've been recommending since the inception of this report: …

Keeping creative talent "energized" and attracting "top-tier" talent, are the two top concerns marketers have about managing in-house creative teams vs. outsourcing it to a …

TV remains the dominant medium for generating brand awareness for both D2C brands, as well as conventional "incumbent" brands, according to an in depth study …

The vast majority of Americans are aware of some promising new technologies, especially consumer drones (86%), virtual reality (76%), artificial intelligence (70%) and cryptocurrency (57%), …