by Robert Williams on May 5, 3:00 PM
Consumers will spend a total of $7.8 billion on jewelry, $5.6 billion on special outings and $4 billion on electronics.
by Robert Williams on May 4, 4:33 PM
Younger consumers favor ads that are entertaining rather than educational. About 72% of Gen Z consumers are most receptive to ads on social media vs.19% …
by Robert Williams on May 3, 4:44 PM
About two-thirds of consumers said they now use free on-demand TV services daily.
by Robert Williams on May 2, 5:09 PM
Republicans are more likely to say Twitter is good for U.S. democracy than they were two years ago.
by Steve Sternberg on May 2, 8:55 AM
For nearly 60 years, "Star Trek" has been part of the television landscape. During its three season run on NBC (1966-69), The Original Series (TOS) …
by Robert Williams on May 1, 12:48 PM
Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more.
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