Marketers must optimize their brands for discovery through chatbots and generative AI as they once did for internet search, according to

Younger cohorts are moving beyond single-screen viewing and redefining "live" as a mix of simultaneous participation, online amplification and lingering cultural impact.

Sensitivity to streaming prices comes as Disney, Netflix and other media companies hike subscription fees.

Even as the overall forecast softened, digital formats are holding strong.

Bain highlights 25 use cases across the sales cycle, from lead generation to account management, that could unlock significant value.

Consumers who buy candy at big-box stores tend to over-index on paid subscriptions for local news and business content.

Meanwhile, nearly half of shoppers are skeptical of sponsored products, and more than a quarter describe them as outright annoying.

Brands identified as American suffer an average 20-point drop in both purchase intention and trust among international shoppers.

Data showed no significant differences in purchase intent when ads appeared next to stories on politics, crime or sports across key demographics.

Declining birth rates mean shrinking long-term demand for products and services tied to child rearing.