Brands that invest in tailored, identity-driven advertising strategies stand to earn loyalty and long-term returns.

AI is reshaping browsing behavior and setting new expectations for digital advertising.

The Emmy Awards telecast, which has traditionally alternated among ABC, CBS, NBC, and Fox, was once seen as a major promotional vehicle for the broadcast …

The sharpest cutbacks are coming from Gen Z, who anticipate trimming holiday budgets by 23%.

Highly visual platforms such as Instagram and Snapchat often intensify body surveillance, body shame and dissatisfaction with appearance.

The streaming platform's ad-supported base offers a fertile ground for dining, retail and lifestyle campaigns, a survey indicates.

Spending on U.S. sports rights has more than doubled in the past decade, underscoring the outsized value of live sports in …

Univision draws the youngest audience, while politically conservative outlets Newsmax and Breitbart have the oldest.

Spending on video and music streaming rose more than 10% year over year as of July 2025.