If you thought the AI race would produce dozens of equally important players, the traffic data offers a gentle reality check.

Consumers don't want AI declaring, "I've gone ahead and ordered you six months' worth of protein powder because the algorithm detected a lifestyle opportunity."

Consumers judge brands within the first purchase and then decide whether the loyalty points are worth collecting later.

About 47% of U.S. adults say they watch local TV news daily or most days, matching the highest level since 2020.

Before advertisers and media buyers obsess over outcomes, they need to ask where the measurement came from, the VAB says.