Google and Amazon are ranked most trustworthy by U.S. adults, although nearly a third don't think Google's advertising display practices are transparent. Nearly three quarters want platforms to take
responsibility for fact
After rebounding from the recession in August and expanding for the remaining five months of 2020, the U.S. ad economy got off to a wobbly start this year, with ad demand declining 4.6% in January vs.
the same month in 2020, according to a MediaPost analysis of the most recent data from Standard Media Index's U.S. Ad Market Tracker.
In the wake of a pandemic-disrupted year and declining ad business, just one of the six major TV platforms saw an uptick in ad dollars in 2020: local TV stations' advertising.
For the full 2020 year, Nielsen lost 3.2% in revenues to $6.3 billion. 2021 revenue growth is forecast between 2% and 3%.
The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The question is: which consumer behaviors will stick and
which will revert?
If TV advertising messages are a barometer of how Madison Avenue thinks, COVID-19 peaked in the minds of the ad industry's creative departments during Q2 2020, with nearly a fifth of all U.S.
national TV advertising related in some way to the crisis.
The podcast audience is more ethnically diverse than the U.S. population as a whole, and one of the most among all media.
Consumer conversations changed dramatically during the COVID-19 pandemic, according to Engagement Labs.
The vast majority of marketing execs surveyed late last year believe virtual online events are here to stay, and more than half (58%) say they are budgeting more this year to host them.
We may never know whether the chicken or the egg came first, but we do know more advertisers believe the media buy comes first than do their ad agency counterparts. That's one of the findings from ID
Communications' 2021 Global Media Trading Report, which asked advertisers and agencies, which drives the other.
Some companies believe unless they achieve CX transformation now they won't be around in 10 years -- but most think they're doing fine. Customers don't agree, Merkle reports.
IPG Mediabrands is rejoining the ad agency data pool powering Standard Media Index's U.S. competitive ad-spending intelligence database. The addition will give SMI 100% coverage of the major agency
holding companies in the U.S., as well as "several large independents" that are also joining the pool.
The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time.
Ford and other companies are interested to know what changes will stick after COVID-19, said Ford's Sheryl Connelly.
While the trust Americans hold in the major television news brands has generally trended downward following the U.S. presidential election, trust in the winner of that election -- President Joe Biden
-- has surged to the highest point since being tracked by consumer research firm Brand Keys for MediaPost.
Nearly a year into quarantine, people continue to search on Google for "things to do during" certain times, with searches for the phrase rising 300% globally year-over-year. There are early signs
that some consumers are preparing to go back out into public settings, with "makeup app," "long tops for girls," and "wedding suit" rising.
Less than half the time (48%) marketing industry researchers spend doing their jobs actually involves designing, fielding or analyzing research, according to findings of a survey of 531 research
professionals conducted in the fourth quarter of 2020, according the findings of Greenbook Research Industry Trends data.
Of all the ethnographic research about how people's media behaviors have changed during the COVID-19 pandemic, I find mobile to be one of the most interesting, and enlightening. Not because it exposed
any new epiphany, but because it reaffirms an ongoing development I believe defines mobile as a medium: It's not one.
Even as ad agencies consider plans for returning to life as "normal," including business travel to clients and in-person industry events, most big advertisers plan to stay close to home for the
foreseeable future, according to findings of a new study released this by the Association of National Advertisers. Three-quarters (76%) of respondents said their companies currently do not allow
business travel for their executives, and only a fraction (2.5%) said they would be willing to travel domestically by air for a business trip.
Since the coronavirus outbreak, consumers are streaming significantly more globally, with U.S. and U.K. users reporting 46.9% and 32.4% increases, respectively.
Following a year of rollbacks for most major media, ad prices are poised to inflate an average of 3.0% worldwide this year, according to a forecast released this morning by ECI Media Management. The
increases, which range from as much as 3.6% for high demand medium digital video, to a decrease of 2.3% for magazines, reflects longer-term systemic media supply-and-demand patterns for the ad
industry.
Of those who recently received physical threats, 25% say they were delivered via their personal email accounts.
Effective Super Bowl ads typically focus on creativity and brand recall. This time, DISQO analyzed viewer behavior.
Acxiom consumer research suggests that Apple and other services may have an opportunity with some consumer segments that could be reaching maximum penetration with Disney+.
Tom Capper is known as a thought leader with a penchant for challenging industry norms and developing unique SEO strategies and tactics.
In this era of "Peak TV+," there are so many good series year-round on so many different platforms that I am constantly discovering new shows to watch, many of which have already been on-the-air for
multiple seasons. Nobody has to watch the so-called "least objectionable programming" anymore, and those under 30 have probably never even heard that phrase. In this week's edition, I organized
reviews of 95 series worth bingeing.
A new survey says 98% of U.S. consumers now subscribe to at least one streaming media service, and 75% subscribe to two or more services.
But Disney+ Hotstar's low sub pricing will also keep the streamer's global revenue down at about half of Netflix's, projects Digital TV Research.
How does a new film attract the attention of moviegoers when it's competing with a franchise that garnered more than one BILLION dollars at the box office? Lionsgate Films had to contend with just
that when they released their murder mystery "Knives Out" on the same Thanksgiving weekend as "Frozen 2". Not only that, they're also both family-friendly films competing for much of the same
audience. Their solution? A "gamified transmedia" experience. In partnership with AvatarLabs, Lionsgate created puzzles for fans to solve using the "Knives Out" marketing materials; including its
trailer, posters and red carpet events. Each puzzle was coordinated with the film's paid creative, where participants could find clues to the mysteries. Each solved mystery earned entry into the
$250,000 grand prize sweepstakes. To kick off the promotion they scripted a custom shot trailer with talent, created an Instagram story and launched an interactive campaign hub that drove fans to
every element of the larger marketing campaign. For maximum impact, they ran instant-win prizes to further incentivize people to enter. They offered an array of puzzles and difficulty levels to
engage with a broader audience through a variety of touch points and platforms, while also leveraging publicity opportunities for cast participation.
A number of recent trends in media-buying including the ascendance of procurement and shifts to machine-based programmatic buying may have appeared to have shifted industry perceptions of the value of
media as more of a commodity than a "quality," a new study from consultant ID Communications indicates it has actually moved in the other direction over the past couple of years.