OneRiot will launch an advertising feature for Twitter called RiotWise that lets content marketers push links to their brand's stories on OneRiot's search result pages. It will let advertisers connect links to articles on their site. Not a new concept, but in this case it's done with real-time search. Rafe Needleman writes that RiotWise ads will run on OneRiot.com, but the potential for this plan lies in the integration of RiotWise into Twitter apps. He writes that potential customers are Tweetdeck, Seesmic, among others. OneRiot intends to share revenue with app developers for paid links.

Confused about the difference between paid and organic search? Forty-five percent of those who search on Google's engine don't know the difference either, according to Bas van den Beld. He cites a survey of 1,500 respondents published by the Dutch company First Focus, and ValueWait. It's not surprising that users ypically trust Google as a search tool, but require much more coaxing to click on paid ads, he writes. Aside from the insight into the confusion around organic and paid search, van den Beld analyzes other points in the survey. For example, most survey respondents admit the paid …

If you couldn't get to SMX East in New York this year, Search Engine Roundtable offers live coverage from the event. You can find a blogging schedule at the end of the post. The conference runs from Monday, Oct. 5, through Wednesday, Oct. 7. Readers also can interact with the bloggers by asking questions as they cover the event.

Back from the sixth annual B2B Marketing Summit in San Francisco, the folks at MarketingSherpa highlight a few key takeaways. Several presentations pointed to the value of good PPC or SEO strategies, but confirmed the "painful truth" that search marketing is never finished. The post points to several reasons SEM experts need to keep up with campaigns. For example, search engine algorithms are continually evolving, competing content is always being developed, and keyword prices are always fluctuating with demand.

For those interested in using Wordtracker, Mike Mindel uses numerous graphs and charts to provide tips on finding the most profitable keywords for campaigns. For starters, he believes it's important to pay close attention to the number of times a keyword appears as anchor text and page title tag because it reveals the competition for that keyword. It's part of a new feature in Wordtracker, he explains. The new metrics tool comes from "studying almost one trillion web pages' inbound links and page title tags," Mindel writes. The tool includes two important factors that search engines use …

Landing pages have two types of customer to please, Google and site visitors, according to Howie Jacobson. Providing tips on how to please both, Jacobson starts by listing the types of Web sites that Google could slap with a low landing page quality score, and moves into what to add and avoid. In the lengthy post, Jacobson highlights nine tarot card Web sites to demonstrate his point on Mugurdy, a visual search engine he recently discovered.

Robert Hof spoke with Amit Singhal, who runs the ranking team inside Google's search quality group. Hof asks Singhal about what attracted him to Google, examples of how his tem improves search, and how the search engine infers what people really search for in queries. When Hof asks Singhal if Google's cost-cutting has affected him in search, Hof notes that some of the changes the company made were correct. "We were somewhat inefficient earlier," Singhal says. "The search group is still growing. We are hiring. We're investing more in our infrastructure, we are hiring, we are doing …

Google has added a feature on the Google Content Network called View-through conversion reporting. The tool lets people better measure the impact of display ad campaigns where ads are seen, but not immediately clicked on, according to Amanda Kelly. She provides examples of how to use the tool, as well as the benefits. Some of those benefits include how to determine the best ways and places to advertise, how best to optimize display ad campaigns, and how to spend advertising dollars more effectively.

Keywords help people find information on Web sites from search queries on engines, but when that information doesn't exist on the Web site, visitors will likely not return. The keywords that people type into search engines need to correspond with the keywords on your site. If they don't, it could be construed as keyword stuffing. James describes keyword stuffing as the "process of selecting relevant and irrelevant keywords and placing them on your site even if its presence does not fit the rest of your content."

Inconsistency in content and disconnected navigation between pages on Web sites can become the biggest reason for high bounce rates and lack of traffic from search engines, according to Jack Aaronson. He explains these are traps you can easily fall into and provides insight on how to dig your way out. For example, get your creative director to look at each element individually when each is designed, and then look at the entire page once all the elements come together. Make sure there's a clear focus on the home page and that there is a place site …