OneRiot will launch an advertising feature for Twitter called RiotWise that lets content marketers push links to their brand's stories on OneRiot's search result pages. It will let advertisers connect links to articles on their site. Not a new concept, but in this case it's done with real-time search. Rafe Needleman writes that RiotWise ads will run on OneRiot.com, but the potential for this plan lies in the integration of RiotWise into Twitter apps. He writes that potential customers are Tweetdeck, Seesmic, among others. OneRiot intends to share revenue with app developers for paid links.

So, you have done all the basic link-building tactics, from getting listed on partner Web site, to quality online directories, but your site still doesn't rank in the search engine result pages as well as you would like. Consider link bait, interactive media relations, articles, blog comments, blogger outreach, relationships, and guest posts, according to Tom Pick. Pick's seven advanced techniques for SEO link building could help Web site inch their way to the top of query results. He steps through each to provide insights on where to go when you think you've done it all.

Eric Enge looks at how keyword research can help determine a new Web site's architecture. He suggests starting by searching in a keyword research tool for related words to the topic. If the site focuses on "nursing," the keywords returned will likely include "nurse pay scale" and "nursing journals." Enge steps through the process to filter the list and draw conclusions. He explains how to plug in the results from your keyword research to determine the type of content to include on the site.

Google has added a feature on the Google Content Network called View-through conversion reporting. The tool lets people better measure the impact of display ad campaigns where ads are seen, but not immediately clicked on, according to Amanda Kelly. She provides examples of how to use the tool, as well as the benefits. Some of those benefits include how to determine the best ways and places to advertise, how best to optimize display ad campaigns, and how to spend advertising dollars more effectively.

Robert Hof spoke with Amit Singhal, who runs the ranking team inside Google's search quality group. Hof asks Singhal about what attracted him to Google, examples of how his tem improves search, and how the search engine infers what people really search for in queries. When Hof asks Singhal if Google's cost-cutting has affected him in search, Hof notes that some of the changes the company made were correct. "We were somewhat inefficient earlier," Singhal says. "The search group is still growing. We are hiring. We're investing more in our infrastructure, we are hiring, we are doing …

Landing pages have two types of customer to please, Google and site visitors, according to Howie Jacobson. Providing tips on how to please both, Jacobson starts by listing the types of Web sites that Google could slap with a low landing page quality score, and moves into what to add and avoid. In the lengthy post, Jacobson highlights nine tarot card Web sites to demonstrate his point on Mugurdy, a visual search engine he recently discovered.

For those interested in using Wordtracker, Mike Mindel uses numerous graphs and charts to provide tips on finding the most profitable keywords for campaigns. For starters, he believes it's important to pay close attention to the number of times a keyword appears as anchor text and page title tag because it reveals the competition for that keyword. It's part of a new feature in Wordtracker, he explains. The new metrics tool comes from "studying almost one trillion web pages' inbound links and page title tags," Mindel writes. The tool includes two important factors that search engines use …

Back from the sixth annual B2B Marketing Summit in San Francisco, the folks at MarketingSherpa highlight a few key takeaways. Several presentations pointed to the value of good PPC or SEO strategies, but confirmed the "painful truth" that search marketing is never finished. The post points to several reasons SEM experts need to keep up with campaigns. For example, search engine algorithms are continually evolving, competing content is always being developed, and keyword prices are always fluctuating with demand.

"Failure to be relevant can have devastating consequences in paid search," Kevin Lee warns. He writes that keyword use in ads, click-back and bounce rates, and landing page triggers are three of several factors influencing relevance. Search engines care about consumer experience and have editorial policies for ad relevance, as well as algorithms that use signals to determine if the ad is relevant to the search query that people need to follow, he explains.

Bill Slawski defines "anchor text" as a link pointing to a Web page. While search engines use anchor text to determine the meaning of a page and if words and phrases on that page are relevant, it creates numerous issues, according to Slawski. He highlights six issues and looks at a paper authored by engineers at Microsoft on how anchor text in links might influence how an engine determines the relevance of a page for the words and phrases used in links. The paper describes a number of experiments that Microsoft has performed where these different weights …