Many Web sites have poorly written and boring copy, says Gab Goldenberg. Hoping to teach by example, he points to three Internet marketing Web sites he thinks have "exceptionally engaging copy," with a conversational tone that strikes a chord with visitors that prompts them to buy.

Mitchell Blatt believes marketers have the perfect opportunity to determine who their Web site audience is by asking visitors for information. But it becomes easier asking for that data when you give site visitors something in return, such as information through a custom email. Knowing your site visitors' likes and dislikes can help tailor news, reviews and more to subscribers. Blatt provides some suggestions using March Madness as an example.

Virginia Nussey runs down some of Twitter's most recent changes that marketers may want to consider using. These include Twitter as a hub, real-time optimization, and a tool called @anywhere, which allows people to share content on third-party sites by replacing APIs with a few lines of JavaScript.

Avinash Kaushik exposes the myths about analytics tools. For examples, if you have more than one clickstream tool, you will fail. Not true. "It is perfectly OK to date as many people as you want [and] it is OK to put them in tough situations," he writes. "It is OK to go all the way and see if things click."

Matthew Umbro reminds marketers to keep track of leads and always review PPC campaigns. He provides tips on the process. While the advice seems obvious, too often leads go into the clients' sales automation system and are not shared with the PPC manager. Companies that outsources PPC campaigns also find it extremely difficult to keep track of leads.

David Harry hunts the Web, fully aware it's April 1, to give us a sampling of shenanigans around paid search and SEO. He notices something odd appearing in the "returned in" portion at the top of the SERP. A notation in Google's search results reveals warp speeds. I guess it's a little "Star Trek" humor. Other tidbits include an app that claims to translate "words and phrases that are common to a species, like cats for example."