• Your Online Preference After Waking Tells Tales
    What's the first site you visit after waking up? EMarketer points to a study from e-mail marketing service ExactTarget that found Internet users who check Facebook after waking are likely to share online information via social networking or e-mail. The study profiles different types of online users based on which sites they visit first thing in the morning.
  • Latent Semantic Indexing Defined
    Roko Nastic examines the latent semantic indexing (LSI) used by search engines. He explains how it works, why search engines want to use it, and possible benefits it provides for Web sites. Nastic's tips on how to use it include what not to do, such as overuse keywords in the content of the copy -- because this could look like keyword stuffing.
  • Making Campaigns More Relevant
    Jessica tells us how to increase the visibility and relevance of content. One example requires you to treat ad groups like keywords in contextual targeting. She also suggests considering other definitions of keywords that may confuse searchers and engines.
  • How Google Could Record History
    Bill Slawski explains how a Google patent granted earlier this year gives us a glimpse of an archived Web. He raises several points on the phrase-based indexing patent, one in a series of filings from former Google employee Anna Lynn Patterson, and questions whether Google should make available archived copies of documents.
  • Searching For Keywords
    How much search traffic do you think is generated by marketers, SEO and businesses searching for their own target keywords? Matt Cutts answers the question.
  • Pricing Strategies Made Easy
    Peter Da Vanzo gives us some tips on how to price projects, products and services. He looks at different methods to set costs, such as cost-plus pricing; explains why one method compared with another might provide better benefits; and provides reasons why you would want to avoid charging everyone the same. He also introduces a pricing calculator and demonstrates how to use it.
  • Must-Know SEO Techniques
    Robyn-Dale Samuda runs through SEO technique every expert should know. She explains a handful of tools and why they are important. The tools include navigation setup, tags for images, WordPress plugins, sitemaps, permalinks and more. For example, she writes, images play an important role in enhancing the look and feel of blogs and can better capture the attention of readers more than plain text alone, but use them sparingly.
  • How To Use AdWords Bidding Options
    Mike Fleming provides insights on four AdWords bidding options to help marketers identify the one to use. Start with determining what you're trying to accomplish with your campaign, he writes, describing the options, benefits and challenges for each bidding option.
  • How To Optimize Title Tags
    Christopher Ross believes the title tag is the most underused tactic to achieve the best search engine query ranking results. Newbies might want to know that the title of the document appears in a couple of key places. He tells us where, along with how to use tags to the best advantage. He also provides a few helpful tips to optimize the page title.
  • Google Local: Tag, You're It
    Google now allows local U.S. businesses to place on google.com and Google Maps yellow tags highlighting coupons, videos, Web sits, menus, reservations, photos and custom messages -- for a fee. Arnold Zafra explains why the tags won't affect query rankings, but notes other benefits to be gained from using the service.
« Previous EntriesNext Entries »