Richard Baxter helps you identify the type of content that brings the most traffic to your Web site by knowing the stats to pull from your analytics package. These include: what keywords send traffic, how many pages get entries from search engines, and total visits from Google's bots.

Search engine queries rising on the back of interest for the World Cup can provide a gold mine of traffic for Web sites, according to Paul Martin. But some marketers got started too late. Martin's advice goes beyond the World Cup to focus on all types of events when people search online for information. So, he provides tips on when to start optimizing a Web site to capitalize on added traffic for special events. A few charts helps you visualize the benefits.

Building a professional network sounds easy, but sometimes it takes more work to find the right contacts. It's similar to finding content when building a network of links. Nichola Stott provides tips on how to assess the quality of Web pages and what to look for to build a network of respectable sites that may share links. Although information retrieval, mathematic formulas and algorithms that determine relevancy is a science, marketing is still an art form that initially requires relationship building, she writes.

Demand Media has updated a patent that describes a physical computing device that "receives information regarding a total number of people who are searching on the search term." Bill Slawski, who describes the patent, explains the factors Demand might consider to determine how profitable specific keyword phrases could become, and the potential of those keywords to drive traffic.

Siddharth Shah tells us what to do when seeing AdWords reported data for bid price, CPC, clicks and impressions that just doesn't make sense. It can help determine the best bid for keywords. He focuses on search auction mechanism using Google data, but marketers can use a similar strategy to determine the outcome on other engines, too. Shah explains what AdWord data tell you, and in three steps describes how to determine CPCs.

Informing from experience, SEOmoz blogger Lindsay serves up eight reasons why talented in-house SEOs might hire SEO consultants and the best way to get it done. Among the obvious, the person might specialize in a specific expertise, and too much work for one person to do. She added a few surprises, too, along with reasons to share with those who control the budget. Knowing how an external team could help you achieve company goals is half the battle.

Jen give us 10 tips to help when there's a chance your campaign is outlasting its budget. Start by asking yourself two questions: "Are you spending without converting?" and "Is your cost per lead (CPL) too high?" Keeping those in mind while running through Jen's suggestions could put you back on the road to a balanced budget.

Graham Charlton points to a recent Forrester Research study that found 88% of consumers have abandoned shopping carts online. The study also names the top five reasons why, according to consumers. Charlton attributes the rise to a range of factors including increased customer expectations and comparison shopping. There are ways for retailers to make it easy for customers to resume their sessions on subsequent visits. Charlton tells us how.

AJ Wilcox shows us how unreadable links can become a large stumbling block for search engines to find and index Web site content. So, he provides pointers on making JavaScript links easier for engines to read.

Nelson Lee highlights three best practices that address some of the most common problems found when crawling and indexing video content. These include ensuring video URLs are crawlable, stating what countries your videos may play in, and clearly indicating to search engines if videos get removed.