Google has updated its guidelines for reviews of local businesses on Google Maps. Stephen Seyboth provides tips and best practices to consider. He also explains the process for reporting a review that violates Google's policies hasn't changed; you can still use the Flag as Inappropriate link found next to each review.
Aaron Wall points to a graphical representation of the companies Google gobbled up since February 2001. Wikipedia offers a list in a spreadsheet form, but Wall's graph, posted to a sister site, gives the reader a different perspective.
Google has updated its reports in AdWords, so the Account, Campaign, and Ad Group data is available through the Campaigns tab only. This might mean you need to make all new templates, according to Jen. Don't fret. She explains it may take time to reset the templates, but the new reporting system should be helpful and should eventually streamline the process for gathering data for various reports.
Christine Laubenstein answers questions about low quality scores and why it's okay to have one. Marketers typically wouldn't want a low score, but she give us three situations when low quality score keywords might actually be a good thing.
Eric Enge tells us why you shouldn't pursue the long tail, but rather allow your site to optimize naturally through other ways. That means building a site with content that people trust. Enge explains "the reality" that it takes time to build authority and trust, but he provides insight on how to achieve that goal.
Jennifer Sable Lopez gives us five takeaways from the SES conference. But rather than "regurgitate" what she heard speakers present, Lopez decided to take their insights and provide examples specific to SEOmoz.
There are times when SEO professionals need to say bye-bye to clients. Mark Thompson isn't suggesting to just cut them off. But when marketers feel that clients ask unreasonable, not willing to devote time to the strategy, and overall don't respect efforts, it may be time to let certain clients go.
Search engine ranking takes into account a site's downtime, according to Matt Cutts. In a YouTube video, he explains how Google bots might take into account Web sites it previously crawled and indexed, but can no longer find. Cutts explains when a Web site goes down for a day or two it shouldn't hurt search results, but when it's down for several days, Google will likely drop it from the rankings.
Yahoo has completed the transition of some back-end search functions to Bing. Yahoo Web, Image and Video search on both desktop and mobile devices are now powered by Microsoft's Bing in U.S. and Canada for English, with more markets to come soon. The team will continue to work on migrating Yahoo advertisers to Microsoft's adCenter platform, with a target completion date of sometime in the fall.
Aaron Wall put together his list of favorite quotes from Google CEO Eric Schmidt, and tells us why they just don't work. For example, Wall points to Schmidt's comment that "More and more searches are done on your behalf without you needing to type. I actually think most people don't want Google to answer their questions. ... They want Google to tell them what they should be doing next." Wall explains the problem with algorithms is they rely on prior experience to guide you. The won't tell you to do something unique and original that can change the world -- …