Twitter will release a real time analytics dashboard in Q4. The product will leverage algorithms similar to the Twitter Resonance, with an emphasis on real time that should help marketers make changes to campaigns on the fly.

Rand Fishkin dives into Google Instant to explain evidence that suggests the change is very subtle, if any at all, in keyword demand. So, SEO is not dead, and, in some cases, the change might even prove positive for one's brand.

The Wall Street Journal points to a Web site started by Net Neutrality activists who want Google co-founders to live up to their word. The group is estimated to spend tens of thousands to put together an online advertising campaign opposing the Google-Verizon proposal about Web traffic delivery.

Matt Cutts explains Google's two-factor authentication announcement, which adds another layer to protect online content. He writes that the combination of using a password and phone authentication reduces the likelihood of being phished. He mentions a few benefits, including the ability to authenticate a particular browser using cookies for 30 days.

Jason Lancaster borrows some common-sense rules to serve up a list of eight lessons SEO experts can learn from the military. These include such concepts as clarity with purpose and keeping the enemy within range -- all part of the organizational wisdom of the military, according to Lancaster.

Peter O'Neill believes that the more marketers understand the performance of past campaigns, the more they can improve those in the future. So, he steps through ways to evaluate marketing performance across online and offline marketing to optimize financial returns achieved by investing in multiple channels.

Search engines have made it so easy to launch paid search ads that rogue companies have picked up speed launching campaigns. Despite efforts to verify and automate keyword blocking, Michael Zwibelman explains that a small percentage of pharma ads from rogue companies still appear on Google's search engine. So, the Mountain View, Calif., company filed a civil lawsuit in federal court against advertisers company officials believe have deliberately broken the rules. Chinese search engine Baidu also recently experienced similar problems.

Mel Carson recaps recent news from Microsoft Advertising in an eight-minute video, including an interview on social media and brand reputation with Vikki Chowney, who heads up the NMA's Reputation Online Web site in the United Kingdom. Chowney says it's okay for companies to loosen the social media reins and allow employees to blog and tweet on Twitter. Some companies may want a point person, whereas others might want a "hub and spoke" strategy, where several people specialize on one topic.

A blogger who goes by the name VanillaCoke provides a lengthy review of Influence Finder, a link analysis tool that aims to make link research more targeted and less time-consuming. The detailed analysis includes and sort and filter options. Then VanillaCoke compares Influence Finder with other tools.

Sam Crocker gives us background on Foursquare before jumping into an interview with the company's Director of Client Services Eric Friedman. The two talk about tips for using Foursquare during events and conferences.