Kristi Hines identifies 10 simple SEO mistakes and makes suggestions on how to avoid them in the first place or fix them. Among the topics she discusses: using the same anchor text for every link, or not having unique title tags and meta descriptions.

The Yield Web Marketing Suite is now available on AppExchange, the cloud computing marketplace at Salesforce.com, according to Matt Malden. Features include paid search optimizer, natural search optimizer, landing page optimizer, and Salesforce integration.

Michael Gray reminds us that customers who give their permission to market to them are more valuable than those marketers interrupt. These are the consumers marketers shouldn't trust, he tells us, referencing Seth Godin's book, "Permission Marketing."

What does it take to get a project off the ground and build a search marketing campaign to support it? Maybe nothing, because it's not as good as you think. James Chartrand gives us seven warning signs the big (jaw-dropping, breathless-rush and fantastical-awesome) idea will flop. You might be surprised at the suggestions Chartrand offers up.

Google's guidelines state Web sites cannot serve different content to Googlebot and users, according to Brent Payne, who tries to sort through a few contradictions on white hat vs. black hat SEO. He gets feedback at a conference from Greg, the Googler, and then later from Avinash, another Googler. Payne also offers up an interesting conversation with a few tech heads on Twitter about the topic.

The debate continues over the use of match types--broad, exact, phrase--in Google AdWords. All three match types can work together well, according to John Lee. Playing on a football metaphor, he provides suggests on match type PPC AdWords campaigns by bringing in the star player, the talent scout, and the rookie. The goal to use all three requires some hard work to find success, he admits, but nothing comes easy. Not even a winning game.

Danny Dover serves up important ways to optimize SEO resources and budgets through three processes: define goals, calculate impact vs. effort, and document repeatable processes. Dover breaks down each step further to subcategories. For example, defining goals might include finding the customer with the highest return on investment, identifying the budget, and developing a content strategy.

Are you doing your company a disservice by managing all parts of the paid search campaigns in-house? Kevin Lee believes so. He tells us that some investors, CEOs and board of directors believe companies should take on search campaigns as a core competency and build the technology in-house. He provides a list of tactical and strategic reasons how outsourcing portions of the job can improve your overall investment.

EMarketer points to research that suggests social media marketing can also help boost more traditional online channels like search. Nearly half of U.S. business-to-business marketers said their social media efforts had a positive effect on search performance, with the remainder nearly split between "neutral" and "do not know."Just 1% reported a negative influence. Companies said social media helps to drive links required to boost query rankings in search engine marketing.

Amy Hoffman explains how to raise a company's quality score on Google, offering up insights on the most important factors to monitor. Hoffman says quality scores take into consideration the history of an ad's performance on a particular site and similar sites, the relevance of the ad and keywords to the site where the ads appears, and the quality and relevance of the landing page to which the ad links.