Rick DeJarnette, former Bing Webmaster, announced on a Twitter post his move to part ways with Microsoft. On his Twitter account DeJarnette tweeted: "Anyone looking for a professional SEO/tech writer? After 2 years, Bing has new plans for the webmaster blog, so it's time to move on." It's not clear if Yahoo's plans to integrate more closely with Bing Webmaster Centre influenced the decision.

Following Bing Maps down sidewalks and indoors, Google Maps could likely venture inside businesses to give people more insight into businesses and restaurant they may want to visit. Quiksee, acquired earlier this week by Google, filed a patent describing a mobile device that can be used to film in places where Google's StreetView cars can't go, such as sidewalks, parks, and indoors, according to Bill Slawski. The patent, filed under Mentorwave Technologies Ltd., also shows other technologies Google might find useful, Slawski explains.

Joseph Kerschbaum runs through the benefits and the limitations of AdWords Campaign Experiments (ACE), which Google began rolling out earlier this week. ACE is a free tool aimed at making it easier to test and measure the impact of changes to your keywords, bids, ad groups and placements.

Creating a link strategy may seem easy, but a lot of planning goes into the process. Scott McLay runs through the steps, discussing link placement and dofollows and nofollows, to branded links and anchor text. He provides the names of a variety of tools to track the process. While every link campaign differs, dealing with clients in the same or similar niche can provide a basis for most campaigns, McLay explains.

Jen gives us a breakdown of how PPC accounts get organized into groups such as sets of targeted keyword and ad groups to analyze the account structure. She explains that the best way to look at an account is from the bottom up, and provides a list of three questions for marketers to ask themselves as they set the strategy.

Lee Odden gets face time with Google's Avinash Kaushik to talk about how certain kinds of story-telling could help buy-in from C-Level execs for increasing paid search marketing budgets. It's all about communicating analytics information in more meaningful ways, explains Odden. Kaushik often relies on metaphor to make a point and explain concepts.

For those who missed the news, Google will now charge a monthly fee limit for AdWords. Dan Friedman explains this practice is in response to paid search marketers requesting a more consistent limit and charge. Under the new structure, Google will set a monthly limit for a campaign by multiplying the campaign's daily budget by 30.4, which is roughly the average number of days in a month.

Those looking for SEO tools might want to bookmark this SEO tool list. Although the list highlights the usual suspects from search engines like Bing, Yahoo and Google, it also describes tools through mozBar, BuzzStream Link Building, Compete and others -- both free and for a fee.

Marketers with a little extra time on their hands may want to check out Bill Slawski's entertaining SEO quiz, meant to provide a learning experience. For example, Slawski asks us to name the search engine crawling models that have not been proposed in either an academic paper or patent for emulating how people might visit Web pages. No cheating. The answers appear at the end of the post.

Matt Cutts wants to set the record straight: Google Instant did not kill search engine optimization. He includes a video released last year that talks about SEO existing in five years. He says Google tries to make it so that marketers don't need to be an SEO expert. Cutts tells us in time Google Instant might change SEO, and explains that it's possible people will learn to search differently.