The skills to create successful landing pages are often overlooked in many companies. It's one of the most challenging areas, according to a Marketing Sherpa survey of more than 2,600 marketers. Marketers designing landing pages often have a creative background, but lack the ability to drive decisions based on data. Boris Grinkot points us to a recent report that describes some of the challenges and how to overcome them.

When targeting business-to-business customers, brands may want to consider LinkedIn's 100 million member community vs. Facebook's 600 million, according to Chad Pollitt. Let's face it -- the ability to target industry verticals and specific executives makes LinkedIn more appealing to B2B marketers, he writes. On the other hand, B2C marketers may want to target Facebook's audience. Pollitt provides reasons for each.

Optimizing a site is a continuous process, which sometimes can seem overwhelming, according to Stoney deGeyter. So before deciding to purchase SEO services, be sure to answer the following question: Will the price for services provide the ROI needed to make a profit? deGeyter explains that it's probably not a good idea to purchase services until answering the question.

No one likes to turn down a high-paying freelance gig. But Josh Sturgeon didn't think he had an option. It was either take the job and be miserable or walk away. Some people just have personalities that clash, and it doesn't make sense to work with someone whose viewpoints are completely different or not open enough to listen to an alternative point of view. Sturgeon believes there are right and wrong clients for everyone. So he gives us five warning signs to guide us about when to turn down the business and run for the hills.

SEO benefits come from becoming methodical and sticking with it no matter how monotonous the tasks become. Rob Chant provides insight into designing a plan and charting a path to keep on the road. Learning everything in advance isn't always the answer. "We get overwhelmed and end up doing nothing," he writes, suggesting that beginners build confidence and learn over time.

Rand Fishkin caught up with Duane Forrester, senior project manager of Bing's webmaster program, in Seattle to talk about updates to Bing and Webmaster Tools. In the video the two also discuss the influence of the Facebook integration on Bing search engine query results, the adoption of Schema.org metadata markup, and the Honey Badger update to Webmaster Tools.

Twitter's Chief Revenue Officer Adam Bain said 12% of its revenue came from auto marketers during the first three months of the year, according to Jack Marshall. The revenue came, in part, from Promoted Accounts, which are sold as an auction-based model, with advertisers paying on a cost-per-follower basis to target certain keywords linked with data from users' accounts. He tells us that automotive advertisers have paid as much as $70 per follower, though the average ranges from $10 to $40 for the vertical.

Andrew Shotland points us to David Mihm's annual Local Search Ranking Factors. The survey is an attempt to make sense of one small piece of the digital marketing space. So, Shotland provides a summary of the top 10 ranking factors for Google Maps/Google Places SEO. Starting backward, at No. 10, "Crawlable Phone Number Matching Place Page Phone Number;" No. 9, "Local Area Code on Place Page; and No. 8, City, State in Places Landing Page Title.

Ross Levinsohn, who joined Yahoo as EVP of the Americas in late 2010, didn't hold back when it came to talking about faults with the company's content marketing and sales strategy. Speaking at the Interactive Advertising Bureau Innovation Days conference in New York, Levinsohn said Yahoo's sales force has grown lazy, execs fail to communicate successes, and more, according to Zachary Rodgers, who sums up the panel discussion in a nice, neat package.

Recovering lost URLs after a Web site redesign or content management system migration gone wrong might seem difficult, but Glenn Gabe serves up four ways to recover by finding lost URLs. Large companies can have Web sites with hundreds of pages. Many marketers may not know where to start, so he provides guidelines to follow and points to several tools such as Google Analytics search and content reports, and Google Webmaster tools.