For search marketing platform companies, global expansion will increase during the remainder of 2011 and into 2012. IgnitionOne opened an office in Paris, France, and appointed Florian Grouffal country director. He will oversee business development, operations and growth in the region. The company will support agencies BDBL Media, Re-Mind and Keyline in the region.

Derek Edmond pulls together 10 concepts to align SEO with business-to-business marketing. He tells us that many SEO professionals come from outside of traditional marketing and believe they don't speak the language or understand the objective. So to bridge the gap, he asked some B2B marketing colleagues how SEOs can align with strategic marketing objectives.

Google removes millions of links to pages that infringe on copyright issues each year, but it would become "unworkable" for it to block entire sites to curb piracy, the Mountain View company said in a speech to the Royal Television Society Wednesday. Interestingly, Google cites the percentage of piracy takedown requests resulting from competitors.

Google has clarified some AdWords guidelines on "acceptable" practices, so Geordie takes us through the changes and provides tips on how to "arbitrage effectively" or manipulate policies without stepping too far over the line. He points to the guidelines and emphasizes advertiser "intent" as Google's main objective when reviewing ads. "So, as long I really, super-duper promise that the purpose of my landing page is NOT to have a user click AdSense ads, it's game on . . ." he writes, before focusing on how Google illustrates what's "acceptable."

Twitter introduced Web analytics Tuesday to help advertisers measure the amount of traffic Twitter sends to their Web site. Twitter created the tool, Twitter Web Analytics, through the acquisition of BackType, which the company announced in July. Christopher Golda shows us the amount of Web site content being shared and the amount of traffic Twitter sends to sites, and measures Tweet Button integration effectiveness.

A communications bill being considered by lawmakers in the U.K. could make copyright laws more stringent. Tim Bradshaw tells us that in a speech on Wednesday, Jeremy Hunt -- the U.K.'s Secretary of State for culture, media and sport -- plans to say "search engines, advertisers and credit card companies should take 'reasonable steps' to 'make life more difficult' for sites that openly flout copyright." Bradshaw provides background on U.K. piracy laws, government investments, and how intellectual property laws could change and affect search engines.

In a move that demonstrates the importance of collaboration between TV and online campaigns, the CW will allow Microsoft Bing to run promotional messages in commercials featuring cast and crew members from CW programs. The promos will run in the TV's lower third screen during specific times each evening. The deal hits a younger audience that not only watches television, but interacts with social networks and search engines simultaneously.

Webmasters might consider giving up link-building as Google continues to change ranking algorithms, but Cyrus Shepard believes that's not the answer to the evolution of search ranking optimization. He reminds marketers that search engines collect data through links to better understand Web site content and how to value it, which helps make the most of links. Shepard takes us through tips for optimizing content based on exact match and partial match anchor text for specific terms, as well as other contributing signals such as context, placement and relevance.

Chris Copeland points to mobile data from Google to compare with a forthcoming study on the influence of search on purchase behavior and the influence of mobile on shopping decisions. Copeland reminds us that this holiday season, consumers will search for ideas and not specific products or store locators. Keep in mind when optimizing mobile Web sites that consumer reviews and recommendations will become more important than ever.

Maciej Ossowski provides 10 easy steps to avoid the possibility of marketing pieces landing in the inbox spam folder. He reminds marketers to avoid purchasing email lists, and to watch the words used in the email marketing messages. Oh, and by the way -- don't forget to confirm new subscribers and ask them to white-list the email address.