Online mapping services provide a method for users to make suggested corrections to maps, but they are often reviewed and approved by an expert reviewer. Some systems might accept changes from users without review who have had a large number of suggestions approved in the past, and have built credibility. But what if someone using a mapping service arrived at a physical destination that did not exist and reported it via their mobile phone? A patent filing describes a system tracking these incidents through GPS, cell tower trangulation or Wi-Fi location reporting. 

David Angotti tells us about YouTube's movie rental service that is moving into the U.K. It initially launched in the U.S. in May, allowing consumers to rent feature films through the online streaming service. Last month YouTube introduced the service in Canada. Angotti describes how the service works, the cost for each movie, and the types of films available. He tells us that once a consumer purchases a movie, they have 30 days to begin watching it. Once the movie begins playing, they must finish it within 48 hours or extend the rental time. 

Companies must operate profitably. Expectations must be set appropriately. And SEO professionals must know requirements well. Only then can the experts balance the need to generate revenue for the company while making certain that new business will not lead to headaches. Mark Jackson provides a sample pricing structure that takes into account the cost for employees, software, return on investment, amortization …

Think of a Web site's home page or the campaign's landing page as the first glance of a business person that you are thinking about making a transaction with. Put out the welcome mat and organize the content to make a good first impression. Generally, the home page is the first page the site visitor encounters. Keen Richmond identifies qualities that compose an effective home page.

Rand Fishkin serves up specific strategies to target local search engine results pages and tips for ranking in local results. The seven-part checklist for local SEO best practices includes insights on auditing the site's usability and accessibility and content; reviewing reviews on the site and responding to them as needed; and doing competitive research to keep up on the competition's strategy.

Bryan Watson runs through the basics for writing paid-search ad copy based on requests from readers and a survey. He suggests starting by identifying relevant keywords in ad groups and mining the data compiled from the last couple of weeks or months to find those that produce the most traffic. Aside from walking through the basics, he provides a few important reminders -- for example, don't forget the headline appears in bold and will generally produce the most attention; be aware that the description line is 70 characters, so forget writing and posting a book or poetry; and be concise, …

Tim Callan believes in making small investments for potential gains. He tells SEO marketers how to find branding opportunities in top level domains, and highlights SEO potentials. He explains how the domains can increase search-term density, create better positioning, build in-link value on critical search terms, and generate more clicks in any given position.

Steve Jobs leaves behind a legacy of technical and cultural contributions to the world, as well as family and friends. All will need to learn how to go on without him. Jim Aley gives us insight into the man who had such an incredible impact on society. For example, Aley writes, "Jobs was born Feb. 24, 1955, in San Francisco to a pair of unwed graduate students, Joanne Carole Schieble and a Syrian immigrant named Abdulfattah Jandali. They put him up for adoption when he was an infant, and he was taken in by Clara and Paul Jobs, who raised …

Adrienne Raynor gives us six ways to boost paid-search traffic this holiday season. She looks at product listing ads, table segmentation, mobile, contextual targeting, and match types. Raynor tells us that retailers with solid paid-search campaigns program may have a goal in mind, but it "doesn't mean everyone isn't secretly hoping to blow past their projections." The tips aim to help marketers find incremental traffic opportunities.

During the holiday season it's all about finding incremental traffic opportunities leading consumers to brand Web sites. Peter Meyers serves up six recommendations to help bring in additional sales. He takes us through an eye-tracking study with Mirametrix to support the suggestions, picking five diverse Google search engine result pages to make the point. Adding a touch of humor, Meyers tells us these picks are about pizza -- because he's from Chicago and apparently was hungry when making the list. The test analyzes heat maps, expanded sitelinks, and video thumbnails.