Using Google Maps, Navizon I.T.S. can track visitors in malls, museums, offices, factories and just about any indoor space, according to Christopher Mims. The tool from Navizon can even allow retail stores to examine foot traffic patterns to determine why merchandise doesn't move off the shelf. To freak out privacy advocates, Mims tells us how the Wi-Fi option in mobile phones -- when left on -- can be used as a radio transmitter and can identify, with a unique number, almost anyone.

Zach Bulygo created a market guide for Google+ filled with useful resources and tips on getting a verified name, using hangouts, circles, and whether or not to add people who decide to add you. He tells us that just setting up a Google+ page and not using it might look worse than not posting at all. So he details some of the techniques businesses can use to get started.

Do you click on the bookmarked tools in the browser only to find the list streams down a page or two? Here are 14 more tools that marketers might want to consider. While most point to the typical "Google Keyword Tool" option, Duncan Perry points to a few out of the ordinary for marketers typically planning campaigns to target U.S. consumers. On the list, aside from the usual, marketers will find links and descriptions to Yandex and Baidu keyword tools, as well as Urbersuggest.

Want to analyze your email habits in Gmail? Samantha Murphy tells us about Gmail Meter, an apps script that runs on the first day of every month and sends an email containing different statistics about the email inbox. Murphy also tells us the app tracks whether you typically write short or long emails, and averages the typical word count. So why would someone want to know this? Guess that depends on how the person manages their email inbox. 

SLI Systems CEO Shaun Ryan talks with The Rimm-Kaufman Group CEO George Michie about the challenges of attribution for multichannel companies and how they can handle complicated online and offline interactions. The two also talk about the value of knowing higher-margin products and the payoff from being more aggressive with paid-search ads.

Russian search engine Yandex's co-founder has accused Google of shutting out competitors on the Web, after Google Co-founder Sergey Brin told the Guardian the future of the open Internet fell under threat from a coalition of governments, but also from private companies, naming Facebook and Apple. Countering that comment, Ilya Segalovich described Google's smartphone platform, Android, as a "'strange combination of openness and not openness." Yandex and Google are top competitors in Russia. As a reminder, Brin immigrated to the U.S. from the Soviet Union at the age of six, according to Wikipedia.

Display advertising, paid search's neighbor, needs a little attention from marketers, according to Sean Nowlin. He tells us the hurdle to expand beyond the paid-search channel pulls the trigger on more conversions, prospects, and awareness to a brand's product or service line. Search marketers can get their feet wet in display advertising by beginning with small budgets and testing a few partners. He also introduces marketers to other channels, such as search retargeting and makes suggestions on how to get started.

Clash Media Mobile has released a platform helping to qualify leads based on the length of a call as a direct response to mobile ads. The release explains how the technology reduces the number of false leads reaching call centers by up to 50%. The technology tracks the length of the call, and then taps Clash's demand-side platform technology to find pockets of mobile media inventory that the platform believes will result in calls of 60 seconds or longer, delivering higher conversion rates. Clash filters out calls that may have been made by accident and those that were not able …

During the past year, cost per thousand impressions (CPM) ads on Facebook rose by 41%, according to to a TBG Digital report. Its method and findings were independently verified by the University of Cambridge Psychometrics Centre. The number, which indicates how much Facebook earns each time an ad serves up, rose by 15% during the last quarter alone. The report also suggests that the cost per click (CPC) rose 23% since last quarter, although CPC rates continue to decline.

Helping consumers find a brand's products and services creates the first step toward creating an inbound marketing campaign through pre-qualified leads into the sales funnel. Digital Eye Media tells us how the strategy should center on three main marketing points: search engine marketing, social media, and content.