Startup Slikk CEO Feivi Arnstein said Wednesday that company engineers have created a search browser that allows users to open and browse Web sites within the search page. Clicking on the search button allows Web pages to open inside the search page next to the search results, according to the company. The MultiView feature allows users to search and view different types of query results simultaneously. Users also can bookmark multiple search results and save them to a collection on MySlikk.com.

Cars.com changed one element on an e-commerce home page that resulted in a boost in conversion, which turned into thousands of dollars in monthly revenue, according to David Kirkpatrick. He tells us about the ecommerce site's challenges, and takes us through the process that led to a 2.66% increase in online lead conversions.

Do casual search users know when they see a paid-search ad on a search query results page? Aaron Wall set out to find out. He walked away with three big takeaways. He shares the results in a detailed column filled with screen shots of engines such as Bing, Google, DuckDuckGo, Dogpile, Ask, AOL, Yahoo and more.

Big data isn't new. It's been around since enterprises have begun using software and cloud computing to run their business, purchase products, and tally inventory. New technologies make managing and analyzing big data more cost-effective, but brands need to learn how to sort through and harness the bits and bytes. Brad Terrell serves up some advice on designing marketing strategies -- and realizing that data won't solve all problems. 

Google is beginning to suffer from trust issues after more than a decade of the SEO community manipulating links, according to Tom Anthony. He gives us a quick review on Google's changing view of link-building, and then describes a way that Google could remedy the situation. In other words, he tells us how Google could put trust back into links. The detailed post provides advice on new alternatives for gaining links and how to apply them.

Google waited to secure three patents acquired from former Indy 500 driver Dominic Dobson's Motion Research Technologies before announcing Project Glass, the development of augmented reality glasses that present data in the glass based on voice and motion commands. Bill Slawski shows us the drawings in the patents, which Google acquired on April 12.

Rand Fishkin tells us five ways to overcome "content fatigue" -- the challenge of creating sucessful content for marketing products and services on a company's Web site. The top five include appealing to an influential group, jumping into the popular conversations, ranking topics or people that others can share, and more. Fishkin explains each in detail and provides insight into finding exciting kernels in a sea of what you might believe are boring topics. 

New York companies pay the most for competent online marketing managers, followed by Chicago, Ill., according to a salary survey. Paid-search analysts in the Big Apple can average yearly between $57,000 and $129,000. The costs of living in the two locations, however, are probably the highest in the nation, aside from Los Angeles, San Francisco, and San Diego. Danny Goodwin points to a list for marketers looking to make a move. The list compares paid-search salaries from across the country. 

Microsoft will begin charging for the Bing Search API once it becomes available through a subscription model in the Windows Azura Marketplace. The company will announce details regarding the timeline for the transition, pricing structure, and other changes in upcoming weeks. Until the transition, the API remains free. 

Ted Ives describes the "theoretical basis" of several SEO design principles, so marketers can understand not only how to apply them, but why it matters. The principles for Web site architecture include "Mapping Keywords to Content," "Siloing," "Keeping Your Website Shallow," "PageRank Sculpting," and "Internal Anchor Text Sculpting." He said these principles are important because designers are in full control of how a Web site gets organized, which can support links to the site.