Localeze, which provides online business information, said it will support online listings for savings network Savvi. Localeze business name, address and phone number (NAP) information will augment Savvi’s information from retailers, restaurants and other companies to give consumers access to merchant contact and location information.

M2 reserach predicts that gamification, the concept of using game design elements in non-game applications, will reach 2.8 billion in direct spending by 2016. Peep Laja tells us how to gamify online ads, but what about integrating it into paid-search ads? Laja describes how gamification works and how it might increase engagement. Extraco Bank in Texas applied the concept to teach customers about bank offers.

Jeff Allen serves up three ways that marketers can use Google Insights to increase the efficiency of PPC accounts. The tips guide us through budget allocation forecasts, and solving keyword identification issues. One example looks at grocery coupons, where a decline in click volume occurs. Allen provides tips on how to tell if it is an industry or keyword-specific trend, and the steps needed to alleviate the rising costs per click.

Facebook could capture around 22% of the global search market, according to the London-based digital marketing agency Greenlight. The results, released in a survey of 500 people, revealed that only 5% would 'definitely' use a future Facebook search engine to rival Google's. That compares with 26% who said they would not. For now, Facebook relies on Bing to power searches on the site.

If Google Analytics files become corrupt for one reason or another -- possibly someone hacking into the account -- marketers should know how to access the files. Lars Lofgren guides us through how to hack into Google Analytics files, and then how to protect them from being hacked. He begins with explaining how Google Analytics Tracking Code works, how to find the code on any home page, and how to create a filter that will prevent others from gaining access to the data. 

How do marketers market products online to the 70-plus age group when the target audience focuses on physical and mental challenges that come with age? Steve Parker explains. It starts with a computer that is specifically for seniors -- the WOW! Computer, supported by A/B testing that led to a 400% increase in sales in one year, and a 90% lift in conversion rates.

Marketers who built a back-end Web site structure on exact match anchor text may have a problem when considering Google Penguin. Jennifer Van Iderstyne provides insight into identifying bad vs. good backlinks, starting with a list of tools that will help identify them. When it's time to take out "backlink trash," find the correct person who posted them and reach out to the sites and make the request. After going to the source, keep records and follow up to make sure it has been done.

Project management can become an important way to initiate change. Figuring out the solution is not necessarily the difficult part, but rather getting it done becomes the challenge. Start with keeping reports short and concise. Reports need to convince the reader to make a change, and tell the person how to do it. Start by mapping out the processes by understanding how steps work within the organization; and pre-deliver insight, or over communicate, the change before making it.

Avinash Kaushik tells us how to measure brand strength. He explains that increasing unaided brand recall occurs when a company creates great products. For example, most of the time consumers don't call the flat laptop a tablet. They call it an iPad, no matter what the brand. Another example points to Googling, rather than searching on an engine, which turned the company's name into a verb. The detailed post takes us through ways to leverage Google Insights, data and timing. 

Apparently, males and females ages 45 to 64 have found their way to social gaming. A new study by Frank N. Magid Associates shows that while older adults have shown interest, the traditional audience -- women -- continues to lose theirs when it comes to games on social sites. In general, the report also shows 34% of gamers will spend less this year on social games, with the average per person dropping from $78 to $51.