It happens. Companies get de-indexed. Harrison Jones tells marketers how to use a few simple steps to recover. He points to a site that recovered within six days. Within two weeks the site's organic search rankings returned to historical ranges. After three weeks, traffic rose to a level higher than before. Jones takes us through the steps he took to reclaim traffic and organic search rankings.  

Some 58% of marketers are accountable for mobile metrics, and more than one-third are already sharing internal dashboards to show mobile marketing results, according to a joint report from Google Analytics and ClickZ. Keeping up with demand, 68% of marketers plan to increase technology and ad investments, and 32% plan to increase talent. The findings look at mobile measurement and apps in 2013. 

Google has added voice search to Google TV. The new feature will allow users to say a station name or specific shows or movies to jump to the station or pull up listings and availability from across live TV and within your Google TV apps. Google TV categorizes channels by genre.

Chris Hexton takes us through six email remarketing strategies that give marketers practical examples to keep customers happy and coming back for more. He points to using product life cycles, creating a sense of urgency, and asking customers to pay upfront for yearly services, rather than monthly. Above all, "make them feel loved" through great customer service, Hexton writes, highlighting an example from Zappos.

Chris Ward serves up six key areas that search marketers should think about to optimize holiday paid-search ads. Among those tips, Ward suggests marketers should not neglect last-minute shoppers, mobile searchers and photos that can sometimes describe the product better than the copywriter.

Marketers need to become more aware of how they use content as ads. Content may become more important to search marketers, but a study from MediaBrix found 86% of U.S. Internet users feel they had been misled by video ads disguised as content. Some 85% said when they encounter these ads it either changed their opinion of the brand for the worse or had no effect. eMarketer points to the study identifying the problem, spanning from video to Twitter to Facebook.

Carrie Hill tells marketers how to add reviews to sites using schema structures and data markup protocols. She makes suggestions on the tools to use, and how to test the structured data. Hill also guides us through adding a review to Web sites using the Schema-Creator.org tool, and provides screen shots for some of the data and review screens that marketers will see.  

Benchmarking campaigns can become one of the most important search tasks for marketers during the holidays. Sam Owen takes us through the process to benchmark campaigns to help make accurate financial projections, and judge the effectiveness of the company's paid-search efforts. For those lacking historical data, Owen suggests using Google Trends. He explains how to spot trends and why planning for change is better than trying to cope with it after the fact.

A beardless Rand Fishkin discusses ways to earn customers without investing too much in content. In the video, he discusses several options. For starters, Fishkin describes relationships, reputation and word of mouth, followed by advertising; viral products and services; and community building and engagement.

Sujan Patel points to a few weaknesses in Google's Disavow Links tool that should make search marketers rethink the option of using it. Patel guides us through some safeguards after explaining how small mistakes from misleading data can have a major impact on sites and pages. He also believes that disavowing some links may have no impact on a site performance.