View titles and descriptions for Web pages as ad copy to gain a better understanding of how to optimize content for search engine results, suggests Dave Davies. When properly crafted, titles and descriptions should attract visitors to the site. He provides a list of dos and don'ts when optimizing titles and descriptions, including keeping them to 65 characters for titles and 155 for descriptions. Davies also examines main and secondary keyword terms, crafting copy, and ways to test the results.

A post on Facebook Studio provides insight into optimizing for Graph Search. Moving beyond the suggestion that businesses complete Fan pages, it tells us to consider that results returned from queries are based on information that members have shared about the business and the connections of the person searching. It's also important to keep in mind that Facebook may suggest topics in the search bar that then can trigger Web searches. The post provides other tips as well.

Search engine optimization (SEO) means more than optimizing Web sites that serve high from queries in search engine results when consumers type in a related term. Companies need to optimize listings on business pages too. AJ Kumar takes us through the process of increasing the visibility of business profiles, especially on LinkedIn. He tells us that searches on LinkedIn are not random. The site uses algorithms to prioritize certain profiles over others, giving the businesses and individuals who have optimized correctly a boost.

Outrider Canada, the search marketing arm of GroupM Canada, rebranded as Catalyst Canada and combines services and product development with Boston-based Catalyst. The change reflects an ongoing effort to unify GroupM’s search marketing services in North America.

A patent originally filed by Agilent Technologies, which could support the Google Glass Project, now sits in the hands of the Mountain View, Calif. tech company. The U.S. patent office assigned Google the patent on November 16, 2012, and the transaction was recorded at the USTPO on January 8, 2013. Bill Slawski tells us about the optical scanning unit used for imaging different aspects of a wearer's eyes to capture identification information. The second is as a personal viewing device that enables wearers to see overlay images from a connected computer system, augmenting what a viewer sees.

David Kirkpatrick explains how Dataversity, a provider of data management resources for IT professionals, created a content marketing strategy by launching a webinar series that led to a 91% increase in lead captures and registrations. He takes us through the process of scheduling and promoting the series, as well as securing sponsors and partnerships that led to the uptick.

Glenn Gabe serves up 10 tips for small businesses looking to do an SEO audit to identify strengths, weaknesses, risks, and opportunities in the company's Web site. It's a way to identify rogue pages and needed 301 redirects, broken media, content that works and doesn't, and Web site page load speeds. A site audit checklist helps marketers gain focus on core problems impacting a Web site.

Jake, Dierks Bentley's dog, ran away during a Nashville thunder storm, but fans on social media sites recognized him and alerted the country music star. The fan picked up Jake in a busy intersection in about 30-degree weather and the next morning heard through social media that the dog went missing.

Google reminds companies to verify their site in Google Webmaster Tools to provide Google and the company with an easy way to share information, such as data on search queries bringing visitors to the Web site. It also allows marketers to adjust features such as geotargeting, for example. There are several methods to verify ownership. Miley Oye takes us through several ways.

Peter Da Vanzo gives us step-by-step instructions on how to start a search business. About halfway through the post he lays out the process to develop a business plan, ways to brand the services, and how to decide on a search business model. Clearly define a niche by determining the type of businesses to support, and learn how to negotiate deals. It helps to understand the competition.