CBS provides a look inside Google's Mountain View, Calif. headquarters after Fortune named the company the best place to work. Most of us know about the medical care, free food and fun environment, but did you know the company analyzes colors, salutations, and placement of snacks on a shelf to provide the healthiest environment? It turns out that Google uses data mining to turn human resources into a science, helping employees live longer.

Changing gun control laws prompted by tragedies have uncovered "intriguing" searches and comparisons as U.S. government officials began to discuss restrictions on weapons. Kerin Foster provides insights on a bidding war for gun-related keywords that identifies significant changes during the past month in paid-search bidding habits. For example, Nra.org counters President Barack Obama's proposition for stricter gun control by reaching out to those who might oppose it.

In a move you might expect Mountain View, Calif. search engine Google to make, the Russian search engine Yandex joined the European Organization for Nuclear Research (CERN) open lab project that tests and validates cutting-edge information technologies and services. As part of this collaboration, Yandex will provide to CERN researchers computing resources, and proprietary data processing technologies, such as machine learning technology MatrixNet. The technology can filter huge data sets to uncover rare events.

Duane Forrester begins a Webinar series this week on tips for search engine optimization. It aims to help marketers understand the nuances between the Bing Webmaster Tools suite and competing products, such as Google. The series begins with authority building and moves into the overlap between search and social in February, along with what to expect in SEO in the future. He also links to previous Webinars explaining Bing Webmaster tools guidelines for topics like Yahoo inclusive data, link building and what to do when a site gets flagged for having malware.

Video search engine blinkx has partnered to embed Dailymotion’s video player alongside its own content allowing the company to access its video library on the site. Dailymotion will serve advertising alongside the videos and share revenue with blinkx. The company said it indexes more than 35 million hours of audio, video, viral and TV content, making it searchable and available on demand.

Google released a new feature several weeks ago that allows Analytics users to import their own cost data from third-party applications such as Bing and Facebook Ads, which helps marketers evaluate the performance of campaigns across engines and sites. Mat Siltala points to an alternative called Connectalytics that allows marketers to compare return on investments across multiple networks at the keyword level. This enables users to create a connection between networks. Siltala tells us how.

Amanda WestBook takes us through how to track budgets in Google AdWords after adding keywords. She explains nuances in the process to sidetrack typical procedures, so marketers can give each keyword its own budget. She tells us that her tips allow marketers to keep track of each budget without the fear of new keywords stealing budgets from another more established word. It also cuts time in managing the account.

Will search marketers augment campaigns with mobile? You bet. Overall, 95% of marketers either use or plan to incorporate mobile advertising in their marketing plans, according to a study from the Association of National Advertisers and MediaVest. And 28% more marketers plan to use location-based services. Gartner released stats Thursday estimating that mobile advertising revenue will reach $11.4 billion this year, up from $9.6 billion in 2012.

CMO Jim Taschetta tells us why he thinks chief marketing officers should own product development. The main reason: consumer opinion matters much more now than in the past. He makes the point that hyper-connected consumers influence product road maps, and the work done with clients helps to determine the company's product road map. CMOs owning product development won't work for all companies, but the c-class should have a voice at the table. While his thesis may sound like a good idea, most CMOs don't have the technical experience to determine the requirements to achieve the task. He tells us otherwise.

Although unconfirmed, Google will take a minority stake in the music video site Vevo, a company founded by Universal and Sony, reports The Guardian, which estimates the deal at about $50 million. It would support YouTube's move to become an entertainment hub, according to reports. Consumers will have an option to search for clips on YouTube. The deal will likely include a renewal of an agreement that covers the distribution of million of music clips and videos on YouTube.