Kenshoo has integrated adMarketplace as a search channel allowing mutual clients to view adMarketplace conversion and cost data directly in the Kenshoo platform. Kenshoo will pass advertiser conversion data to adMarketplace's Advertiser 3D platform to help advertisers optimize campaigns across the adMarketplace search network.

Google Trends has added data from YouTube that enables marketers to see how specific search terms perform on the video site. The historical YouTube search data goes back to 2008. Marketers can search by category or region, and can see interesting seasonal patterns for topics such as turkey during Thanksgiving.      

Adam Sutton tells about a strategy from Build.com to personalize the shopping experience for each visitor. He takes us through five processes, such as tracking referring URLs, to describe how the team used banner ads to increase conversion rates by up to 6% for its affiliate traffic. Read the article here.

One Los Angeles-based search engine optimization firm decided to market its services through a Groupon coupon deal. LA SEO Service is offering search engine optimization through a Groupon coupon deal starting at $29 for $99 worth of services. The company touts several deals, but the basic one provides optimization of the home page, research of the best keyword search terms for your business, SEO-optimized meta descriptions, and recommendations for creating an SEO-optimized sitemap.

Google plans to expand its fiber project from Kansas City, to give the Olathe community gigabit speeds. It will give residents and businesses Broadband Internet speeds of 2 gigabit per second, and for those who want to stick with slower Internet access, they can have seven years of today's speeds for free. The fee of the faster speed access is $300 to install and $25 per month for 12 months.

The network security and optimization firm Blue Coat developed a data-driven strategy that begins with lead capture through to marketing and sales, but the challenge became gathering the data. Among other strategies, the company placed lead capture forms in multiple locations, used business intelligence software to monitor and segment the data, and alignments between marketing and sales. It turns out that the amount of qualified marketing leads rose 25%, lead rejection rate fell 20%, and contact database grew 11% in 10 months. Read the article here.

We knew it was coming -- a Nokia camera and Windows operating system ad. Microsoft's latest Windows phone ad touts the Nokia's 8.7 megapixel camera with image stabilization and low light enhancements in the Lumia 920 Windows operating system phone. In the ad the Lumia goes up against the Galaxy S3 with an 8-megapixel camera, although it doesn't offer low-light capabilities. The ad will run online and during the NCAA basketball tournaments.

Futurist and artificial intelligence expert Ray Kurzweil joined Google a couple of months ago after Larry Page convinced him to explore some of the concepts in his new book "How To Create A Mind" at Google. Kurzweil points to Google's Knowledge Graph, which supports 700 million concepts and billions of relationships between the concepts, as the backbone for his research. Natural language is the basis for artificial intelligence, he said. Kurzweil will pull together a team who will collaborate with others at Google creating teams working on AI.

Search engines display results tailored to locations, driven by the growth of mobile devices and greater use of location data, such as IP addresses and GPS. Searchmetrics now allows online marketers to analyze and measure how their Web site ranks in search results in more than 150 cities worldwide, and about 50 cities in the United States.

A London-based startup tracking Web browsing activity estimates that traffic from the Chameleon botnet accounts for nearly two-thirds of the total visits to certain Web sites, inflating the number of page views and advertising revenue, according to spider.io. The botnet emulates human visitors on select Web sites, causing an estimated $6.2 million in lost revenue from billions of display ad impressions at about $0.69 CPM on average. The company claims that more than 120,000 host machines have been identified so far, and 95% of these machines access the Web from residential U.S. IP addresses.