• Google Enhanced Campaigns Gets Keyword-Level URL Tagging
    A new parameter in AdWords Enhanced Campaigns within the Value Track keyword level URL-tagging feature allows marketers to direct users to device-specific URLs per keyword. Another feature allows managers to measure campaign performance by device at this level. Carrie Albright tells us what the features look like and explains how to use them. Read the article here.
  • SEO: Tips For Getting Started
    Putting together a search engine strategy that works can seem daunting, especially for startups with limited resources. Calling it a do-it-yourself (DIY) strategy, Sujan Patel takes us through how to design the processes on a shoestring budget, starting with on-site analysis. DIY requires patience and work. If you get stuck, Patel suggests consulting an expert. If you are new to the task, recovering from a search engine penalty or negative SEO attack might require a little more expertise than a beginner. Read this article here.
  • Google Enforces Call Extensions For Paid-Search Ads
    The click-to-call feature in Google AdWords is likely behind a new Google policy that prohibits advertisers from adding a phone number to the paid-search add. Those who want to include the numbers need to use the call extension feature beginning in April. The policy update clearly states that the company will disapprove ads that use phone numbers in text. Read the article here.
  • Eric Eichmann Joins Criteo As CRO
    Eric Eichmann joins Criteo as the company's first chief revenue officer. He previously served as chief operating officer and president of international at Living Social. Reporting to JB Rudelle, CEO and co-founder of Criteo, Eichmann will help the company expand worldwide, focusing on key verticals such as retail, travel and classifieds. Criteo already operates in more than 30 countries across the Americas, Europe and Asia from 15 international offices, supported by more than 800 employees.
  • What Marketers Spent On Digital Budgets In 2012
    eMarketer highlights a Gartner survey of marketers at 250 large U.S. companies to determine what they spent on media in 2012. It turns out on average they spent 10.4% of company revenue, and of that, 2.5% of total revenue was spent on digital media initiatives. The remainder went to traditional media. Marketers are expected to increase budgets this year by 6%. The post explains where the funds will come from and where they will go.
  • How To Optimize Videos For Search Results
    Video increases the time a visitor will spend on a Web site page, and the more relevent the video topic for viewers the higher the ranking. Benjamin Spiegel provides tips to help marketers optimize video for searches. The challenges may seem daunting, but Spiegel serves up insights and tips gained from his own experiences, industry collaboration, experimentation, and reverse engineering to support marketers. Read the article here.
    Asynchronous JavaScript, or AJAX, continues to become more popular with Web developers that want to create a more dynamic Web page -- but exchanging the data requires the execution of scripts when page events occur, according to Fabrice Canel. Search engines become challenged when trying to interpret this kind of code. Canel, responsible at Bing for Web crawling and indexing, takes us through the process of optimizing pages based on this technology. Read the article here.
  • Avoiding Paid-Search Testing Mistakes
    Avoiding paid-search test mistakes becomes challenging as more campaigns are run by marketers. Sam Owen takes us through a few examples on things to avoid, the metrics to analyze, the best time to look at the data, and whether it makes more sense to conduct the tests per ad group or bring the data together. Read the article here.
  • How Would You Like That Data?
    Rand Fishkin analyzes how personalizing search results influence SEO. In the video, he talks about how Google leverages a variety of use data in activities, and how they take the aggregate of those things to create new types of results to re-rank query results and add snippets. He tells us that one important piece of information points to location awareness, and reminds us of several factors such as search that are directly influenced by personalizing results. Read the article here.
  • Google Follows Apple Into Wrist Tech
    Mini computers dubbed smart watches by industry rumors continue to emerge from some of the more likely suspects. Google is the latest. By the time these wristbands hit the market the only resemblance to a watch will become where it's worn. Marketing will play a major role in the success of these devices. Called a bracelet, most men will likely not wear them. The wrist jewel won't seem as cool. The Los Angeles Times points to a post in the Financial Times that discusses a Google patent describing a wearable wrist device.
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