Metrics help marketers get to the heart of campaigns to confirm success, even in social. Twitter recently opened its analytics package to all users. It provides specific stats about the impact of specific Twitter tweets, such as the number of times a tweet has been deemed as a favorite, the number of retweets, and how many replied to a tweet received. Read the article here.

Keep title pages short and sharp, be sure that main keywords appear in the first 65 URL characters, and provide relevant links in the body copy. These are only three of the many optimization tips Andrew Smith provides to reduce bounce rates and increase conversions. Improved conversion rates depend on the landing page. He provides isights on optimizing pages. Read the article here.

Most small businesses have budgetary challenges, Web sites are not optimized for traffic, and many lack a general understanding of how Google AdWords works, according to Andrew Lolk. He suggests starting at the most elementary level, knowing the phrases and terms that consumers use to search for products and services. Lolk gives us six reasons that small businesses often fail with AdWords and provides tips on how to improve results. Read the article here.

A study of paid-search ads running on Bing in the financial sector reveals the words most likely to make an impact. For example, ad headlines with the word "Safe" had a positive impact, while in the body copy the words "Fast" and "Savings" lifted click-through rates. The ads ran in January on the Yahoo-Bing Network. John G shares the results. Read the article here.

Russ Mann explains how to turn content from a "dumb box of rocks to smarter SEO and discovery marketing." He believes there has been too much emphasis on trying to figure out the "banner or search ads, on what publishing platforms, and in what sequence convinced the consumer or business buyer to take action" -- and not enough on creating smarter content. Mann provides a different approach. Read the article here.

The number of devices running iOS continues to grow. Along with the growth comes the inability to track back the data. Ben Goodsell tell us why it has become even more difficult to estimate the percentage of missing iOS 6 organic search data and what marketers can do to compensate. Read the article here.

Microsoft has upgraded Bing Maps with terabytes of "Birds Eye" images. The latest enhances maps further by offering viewers more views from above. The famous locations worldwide add to the company's 1,452,958 sq km, or half a petabyte of data. There are more than 4,700 Venue Maps in more than 59 countries that allow viewers to search malls, airports, amusement parks and more. Read the article here.

Google chief legal officer David Drummond claims there is a serious misconception about the company's cooperation with the National Security Agency's PRISM program. The Google exec wrote in a blog post about the company's request to publish in its Transparency Report the "aggregate numbers of national security requests, including FISA disclosures--in terms of both the number we receive and their scope." He points to the "untrue" reported press assertions regarding the company's compliance with requests. Read the article here.

Janice Smithers asks eight questions that should provide the fodder to determine the best analytics package for the job. Tools can become complex. So she suggests that marketers ask and answer questions such as whether support for the tools becomes an additional cost, or whether it comes with the package deal -- and if the company already uses an analytics package, whether it will cost more to migrate to the new tools. Read the article here.

Microsoft's Bing search engine took a 17.4% piece of the U.S. search engine market in May, according to the latest comScore data provided by Macquarie Capital in an investors note. Google's May market share rose 0.20 points from April to 66.7%. The stats do not include mobile searches, which comScore believes account for between 25% and 30%. The company will release the stats to the public on Wednesday. Read the article here.