IgnitionOne has appointed Simon Haynes to U.K. managing director following the company's management-led buyout from former parent company Dentsu. Haynes comes to IgnitionOne from Digilant Media with more than a decade of experience in digital marketing, where he also served as managing director.

There are several ways to pay for advertising charges on Bing, but Lisa Osse provides answers to the top 10 problems with credit cards because she says it's the most common way to pay. Microsoft recently automated several systems, including a new feature that automatically associates the credit card with the account. Read the article here.

Renee Haas believes Google’s Carousel could shake up local search marketing campaigns after research shows the layout is most likely to appear for search queries where users interact with the content. She believes Google will expand the trigger to other search results. She explains how it works and how Google incorporates Google+ into the mix. Read the article here.

Online retailer of office supplies Business Supply increased revenue from Google Product Listing Ads by 37% with help from Chacka Marketing and Kenshoo Custom PLA Bid management platform. The company managed to increase conversions by 29%, increase revenue by 37%, and return on investment by 18%. The case study explains how.

Apple and Google have been using GPS information to monitor and report on gridlock and traffic speed estimates. In early July, Apple published a patent application describing routes based on user ratings and real-time accident reports. Bill Slawski points to the application and tells us how the crowdsourcing traffic stat would change mapping services.

How can search marketers tap into multilingual SEO to increase page views? Christian Arno provides some insights on using video as a medium for generating interest and increasing the ranking of video search results. Focus on more than being found, he suggests, but rather attracting consumers looking for similar products. He believes that's the way marketers will turn a majority of the site visits and views into customers. Here's how. Read the article here.

Melissa Mackey shows marketers how they can keep a close eye on paid-search campaigns in just 10 minutes per day. Check the stats on the campaign's top key performance indicators. Since marketers should already know their top keywords, Mackey tells us to spend the first minute checking the stats. The next nine minutes will include pausing the worst performers, review underperforming keywords, replicate the best ads, research the positive keywords, and take notes for tomorrow. Read the article here.

Andrew Shotland ponders "who will Apple Maps buy next." The company most recently acquired Locationary and HopStop, so Shotland asked some "smart people in Local Search for their predictions." The answers range from travel-oriented sites like Trip Advisor to coupon companies. Read the article here.

As search engine marketing continues to support content marketing, we're finding new ways for video to augment campaigns. Video should showcase a company's culture, according to Allison Peltz, who provides examples of how Instagram works for brands looking for more attention. Frankly, the Nike and the Burberry clips in the post are much better examples, compared with Anthropologie (aside from the music) because it shows someone putting on the shoe. Anthropologie could have achieved the same results with still images. Read the article here.

Ben Wills tells us how content can help marketers compete for search engine relevance and the attention of consumers looking for products and services. He explains how the articles, the videos, the images and more influence searches that support rankings in query results. Wills also emphasizes the reasons why search marketers must get site visitors to love the content. And it's more than just helping the site rise query rankings. Read the article here.