Chelsea Adams provides insight on how Ray Ban launched a campaign using music, architecture and the human experience to sell glasses. While it may include clips from "creative visionaries," Ray Ban is missing a great opportunity to get consumers involved with its search and marketing campaigns. What do you see through your Ray Ban glasses? Have consumers answer that question through photos, and then submit them to a shared Web site for approval, including a short description of the image. A search engine marketing campaign would lead consumers searching for Ray Ban glasses to a landing page highlighting the images …

Shop.org forecasts that online holiday sales could grow between 13% and 15% to $82 billion. Data and analyst firm comScore estimates mobile commerce sales could reach as high as $9 to $10 billion in Q4 2013. Brad McMillen serves up tips on preparing paid-search campaigns for Cyber Monday, the Monday following Thanksgiving. For starters, he suggests, using "Cyber Monday" prominently in the text, create a Cyber Monday site link, and use Cyber Monday landing pages. Read the article here.

Kate Morris reminds marketers to stop thinking about keywords and start thinking about topics, which requires a slight change in thinking about the information run in reports. Start by defining goals. Having relevant content to strengthen the landing page will make the campaign stronger. In addition to a tip list, Morris tells marketers they need to change their reporting principles. That means defining search landing pages, prioritizing landing pages, and pulling monthly traffic numbers and data based on goals. Morris explains. Read the article here.

Americans viewed more than 24.5 billion video ads in October, with AOL keeping the No. 1 position with 4 billion ad impressions, according to comScore. Google sites came in No. 2, with 3.6 billion ads, followed by BrightRoll with 2.6 billion, LiveRail.com with 2.5 billion and TubeMogul with 2 billion. Time spent watching video ads totaled 9.2 billion minutes, with AOL delivering the highest duration of video ads at 1.8 billion minutes. Video ads reached 56% of the total U.S. population an average of 141 times during the month. Ranking as the No. 1 content property in October, Google sites …

It's so easy to pick up a smartphone, tap on the microphone icon, and speak a search query such as "Italian restaurants in Huntington Beach," especially when the search query returns a long list from which to choose. Not only does the query provide a list, but also directions, menu pricing and more. The number of mobile-only users continues to grow. Sephora marketing director Johnna Marcus tells us that about 31% of its customers use mobile exclusively. In fact, across the top 20 Web sites, the percentage of Internet users only using mobile devices for select uses continues to rise, …

Google said Thursday it will invest about $80 million in six solar facilities in California and Arizona, partnering with global firm KKR. Developed by solar expert Recurrent Energy, the projects have a combined capacity of 106MW and will generate enough electricity to power over 17,000 U.S. homes. The investment is similar to the $94 million in four solar facilities developed by Recurrent in 2011.

Google Earth now shows how the world's forests have changed from 2000 to 2012, through a mapping program created by Google and University of Maryland researchers. The global 30-meter resolution thematic map of the Earth’s land surface allows site visitors to search for information on a variety of conditions. It offers a consistent characterization of forest change at a resolution high enough to show local changes. It captures myriad forest dynamics, including fires, tornadoes, disease and logging.

Does Quora favor search ads? TechCrunch tells us that between 30% and 40% of its traffic comes from people searching on specific things, so it makes sense that search ads leveraging intent will come next to the social site. The site now supports an analytic tool showing authors how much traffic their questions get. It's another example of how social will take advantage of search engine marketing.

Bing has introduced a music video search experience highlighting popular tracks by allowing searchers to preview songs directly from the results page. Bing searches a variety of music sites, such as YouTube and Vimeo, organizing the videos. Microsoft tells us its video search spans 1.7 million songs, 70,000 artists, and half a million albums. Pick an album and the video tracks appear in the same order as the original vinyl album.

Allison Banko tells us how Afinia, a 3D printer company spun off from Microboards Technology, aims to become a major player in a new industry through social media and optimizing Web site content featuring its customers. Banko describes five steps that gave the company 271% year-on-year growth in ecommerce sales, 3% monthly growth in Facebook Likes, 12% monthly growth in Twitter followers, and more. Read the article here.