Have you thought about how to search Web pages and content based on the theory that no two search results query pages look the same? That's the future of search. Elisa Gabbert provides tips on the new Google design on search results pages. Personalized results makes each page slightly different, so marketers need to know their target audience and direct results toward them. Here are some stats and tips to optimizing pages and content. Read the article here.

Sony will launch PlayStation 4 Friday, followed by Microsoft Xbox One next week. The Los Angeles Times reports that analysts predict both devices will sell as many as 5 million units before the end of the year. More than half of U.S. households own a game console, and consumers spent nearly $20.8 billion on video games, hardware and accessories last year, according to The L.A. Times, citing the Entertainment Software Association.

Google has been asked to remove more than 200 million links since January as a result of pirated content, reports TorrentFreak. The search engine removed about 10 million links in 2011. The news agency compiled all the weekly reports to determine the number of URLs submitted by copyright holders at 202,230,523 of which roughly 99% were removed from Google’s search results. Read the article here.

The Motion Picture Association of America, along with a group of Chinese Internet companies, is suing Baidu for allegedly violating copyright laws. The lawsuit -- a bit out of character for China -- includes a group of Internet companies: Tencent Holdings Ltd, Sohu.com, Youku Tudou, and others. Baidu released a statement emphasizing that it is committed to protecting the copyrights of the online video industry.

Nielsen disclosed last week that Google now allows advertisers to test Nielsen's online ad measurement tool when they negotiate ad buys on Google's YouTube. Nielsen expects Google to accept the measurement tags across its properties by early 2014. Google changed its policy from an earlier decision that refused Nielsen's request to put measurement tags on ads running on YouTube.

Paid social campaigns will become the buzz phrase in 2014, as marketers learn how to pivot between search and social. Melissa Mackey points out the nuances between the two media and explains that in many ways, social paid-search ads act more like display than search. She provides Facebook audience tips, LinkedIn audience tips, social paid-search ad optimization, and social paid-search campaign optimization. Read the article here.

There's still time to refine paid-search ads running for Cyber Monday, the Monday that falls after Thanksgiving Day. Jim Yu suggests considering small improvements to Web site pages for mobile visitors, even when there's no time for a responsive design overhaul. Don't forget to create the social-specific campaigns and content that helps buyers make a decision. While many of Yu's tips are intended to get marketers up and running for Cyber Monday, marketers can also use most of them all year long. Read the article here.

Grab a cup of coffee and cozy up in your most comfortable chair. This detailed post will require some time, but it is chock-full of insights. Mackenzie Fogelson provides five content strategy tips, from addressing the hurdles to knowing when to take a break. The post addresses the biggest issues facing content optimization. Read the article here.

Google said Monday that it launched several crisis online tools to help people gather and relay information. Typhoon Haiyan in the Philippines left a trail of destruction during the weekend. Officials fear that as many as 10,000 people are dead. There are instructions to embed the person finder on any Web site. A button at the top of the map allows people to share the information across social media.

More than 30,000 people have left comments on the YouTube blog post explaining the switch to comments. Most are angry complaints that include obscenities. There are also multiple petitions asking YouTube to revert to the old commenting system. One petition has more than 50,000 supporters as of Friday. The biggest issue, it seems, is that the new service encourages people to use their real name on Google+. Many of those who comment would rather use an anonymous name, which actually exemplifies their lack of conviction to stand up for what they believe in.