OpenView Venture Partners recently surveyed more than 160 senior executives and consultants at SaaS companies to determine the growth and the profitability metrics most relevant to SaaS companies as they expand. The group created a report with interesting findings such as the average annual revenue per employee that companies making $3.5 million and $5 million annually appear to earn, or the relationship between revenue growth and sales and marketing spending levels. Read the article here.

Trailblazers succeed when they blaze their own trail. They have the opportunity to step out in front and lead the march. Marketers need to think about keywords in a similar way. "Trends without query volume are content marketing opportunities," writes Andrew Delamarter. "They are business-building opportunities. They are stuff of which money is made." He tells us why marketers should take those words to heart to "create a concept" and "own a language" by being a leader and making "your own keywords."

Facebook recently redesigned its Insights page with sections that give marketers, well, added insights. The page provides an overview at a glance, offering information on Likes, Reach, Visits and more. There's a Post graph that provides insight on the best time to post information on the page. Demographic information provides marketers with insight on what to post. May sound simple, but all these attributes and more work together to improve conversions. Kristi Hines tells us how by guiding us through all the features. Read the article here.

New York-based digital advertising and marketing company Didit reported acquiring Hicksville, NY search engine optimization firm SEOPledge to accelerate the company's growth in SEO and content marketing. SEOPledge was funded by Canrock Ventures, a Long Island-based venture capital firm.

Dana DiTomaso tells us about some important conversations that marketers can have -- regardless of their clients' opinions on rank reports. DiTomaso wants to remind marketers there are many ways to show success without mentioning keyword rankings, such as the number of calls an ad gets, the lead conversion rate, and Web site-to-business rate. Many of the insights combine traditional marketing services with digital and inbound marketing strategies. (If it doesn't work she wil send you Smarties, a Canadian treat.) Read the article here.

Cyrus Shepard created four social media tag templates that marketers can fill out, customize and share. The templates help marketers define how titles, descriptions, images and more appear in social streams. He suggests copying and pasting the template into a text editor. but replace orange and green text with your own data, and change any tags necessary. Read the article here.

Marketers need to remember that when brands and search agencies distribute percentages, those numbers represent their market share, not the market share of every company advertising on iOS or Android devices. That's the crux behind Charles Arthur's analysis. He points to a statement from Nike, and explains how the quoted 80% market share number can sound misleading. Arthur provides a few calculations to work through to find the real numbers.

Megan Marrs gives us nine ways to "steal" keywords not provided back. Google announced in September it would encrypt all search data. Marrs tells us what this means in Google Analytics, how to access some information through Google Webmaster Tools, and how setting up site search allows marketers to see the queries visitors use in the search box. There are other ways too. She points to Bing keyword data, and the latest keyword tool, Google Keyword Planner. Read the article here.

Google is working on a prototype for corrective lenses for Google Glass wearers, reports Quentyn Kennemer. The first comes in the form of a new hardware for existing Glass Explorers and to newly issued invited wearers. New York-based Rochester Optical will manufacture the lenses. The news was first made public on Tim Moore's Google+ account. Moore works for the lens makers' marketing department. The lenses become available in early 2014.

Two Chinese state-based search engines -- Panguso and Jike -- have merged, reports Want China Times, citing the Beijing Times. Since Nov. 1, Jike search engine users say Web page and map searches have automatically redirected to Panguso. Reports of the merger have been around since August.