• The Nuances Of Mobile Search Marketing
    Rand Fishkin explains the nuances of mobile marketing and suggests having a plan to prepare for more consumers accessing Web sites from a mobile device. He runs through some tips to improve a company's mobile SEO. One tip points to sorting in Google Analytics or another analytic system to sort pages that receive traffic from search engines by mobile device. Fishkin explains.
  • Meet Motorola's New Round Moto 360 Smartwatch
    The reinvention of the modern timepiece. that's what Motorola revealed this week. It's one of the first devices to run Google's new Android Wear OS for smartwatches, Moto 360. It responds to the wearer's voice. Just say "Ok Google" to ask questions like who won the football game or what time your flight leaves. The watch also sends a voice-activated text, sets an alarm, or takes a note.
  • Mobile Ad Spend On Pace To Rise 75.1% To $31B
    Facebook and Google collectively represented an increase of $6.92 billion in net mobile ad revenue in 2013. These two companies accounted for more than two-thirds of worldwide mobile ad spending in 2013, which will rise slightly in 2014, according to eMarketer. Last year marketers spent about 105.0% more on mobile advertising, contributing $17.96 billion to the coffer, according to new figures from the research firm.
  • Amazon Set To Intro Streaming Dongle
    Google Chromecast will soon have competition from Amazon. Reports suggest the company plans to begin shipping early next month the dongle device, dubbed Fire, that will steam movies and gaming. The ability to stream and play games would give Amazon "a huge competitive advantage over its rivals in the set top box space," per TechCrunch.
  • Travel Site Kayak Revamps Search
    Kayak this week made it easier to compare the price of airfare-hotel vacation packages from a variety of online travel companies. It also lets consumers know when it's cheaper to book each separately, per the L.A. Times. The K-Pack price, as Kayak calls it, serves up whether it's best to grab the package or make separate flight-hotel reservations, the post explains.
  • Hacker Crashes Google Play Twice
    Ibrahim Balic, a Turkish hacker, took responsibility for the attack on the Google PlayStore claiming to exploit flaws in the service, but after the Mountain View, Calif. company got the system up and running, he brought it down again. CNN reports that Balic wrote an app to exploit the flaw, but said he didn't expect it to knock everyone offline.
  • Google Play Gets Analytics, Tag Manager
    The latest release of Google Play services began rolling out with features to improve apps such as Google Analytics API, Tag Manager, and the Address API. After the update completes, developers will have an option to download the software development kit to use the new Android features.
  • Oil Pulling Spikes On Yahoo
    Searches for "oil pulling" spike on Yahoo as the health conscious attempt to capitalize on the latest craze. In fact, the keyword term "oil pulling" is spiking 1331% this week on Yahoo, per the search group. For those unfamiliar, like myself, oil pulling consists of swishing oil around in your mouth for 20 minutes. Should someone use high calorie or low calorie oils?
  • Flurry Releases Android Guide For Gaming
    More than 70% of Android devices engage in at least one gaming app per month, per Flurry data. The Flurry platform analyzes more than 525 million worldwide Android devices actively engaging in mobile gaming monthly, but the perception is that iOS maintains a more mature ecosystem, compared with Android. So Flurry released a retention matrix for Android, which it hopes will become a reference for developers.
  • How To Address Multichannel Attribution
    After building out an attribution business since 2009, George Michie discovered much less interaction between advertising channels than marketers think. For our average advertiser, between 70% and 75% of the touches come through one channel, which means when you talk about attribution, you're really just talking about that other 20% to 30% that doesn't come through that one channel, he explains in a video about attribution. How does a marketer make the most of multiple channel attribution? Michie tells us.
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