A list of quirky behavioral facts about humans could help marketers target ads more accurately. Alex Hillsberg and David Adelman put together an infographic with some of stats like 26% of Americans can't live without their mobile phone vs. 20% who can't live without sex. Then there's the 67% who check their phone even if it's not vibrating or ringing. Some 27% of Americans in 2012 live in a one-person household vs. 17% in 1970. Though more people live alone these days, 58% of people sleep with a dog or cat.
Daniel Graf, Google's Maps lead since 2012, will take the position of consumer products VP at Twitter. He spearheaded the launch of Google's Map OS app after Apple opted to use a homegrown Maps app in iOS 6. More important than the move, his title with the words "consumer products." Graf will attempt to grow Twitter's declining user base.
Several states are pressing Google to make it harder for its users to find counterfeit prescription medicine and illegal drugs online, marking it the second time in the past three years the government has wagged a finger at the company's policies to stop rogue Internet pharmacies. In the past, shareholders have raised concerns that the relaxed stance until 2010 put Google in "financial jeopardy." The post points to a letter outlining steps Google took to prevent these actions, but the steps have not fully satisfied several state prosecutors.
Yes, brands need to engage with potential customers even in help chat windows. These 25 tips to get started and use live chat efficiently on Web sites might surprise even the most experienced marketers. Some include being grateful for the business; act quickly to resolve questions; and don't try to impress with superior knowledge, but rather listen carefully and stay focused on the customer issues.
To thrive in today’s increasing trackable, testable, subdivisional digital world, Microsoft’s still new CEO Satya Nadella says the company needs to embrace a “data culture.” As Reuters reports, “That marks a shift from his predecessor, Steve Ballmer, whose world view was more tied to personal computers and the Windows operating system.” As Nadella said on Tuesday, “Every aspect of Microsoft's business is being fundamentally transformed because of data."
Google acquired the drone manufacturer Titan Aerospace for an undisclosed sum. The New Mexico company employees about 20. A post on the company's Web site explains, "it's still early days for the technology we're developing, and there are a lot of ways that we think we could help people, whether it's providing internet connections in remote areas or helping monitor environmental damage like oil spills and deforestation. That's why we couldn't be more excited to learn from and work with our new colleagues as we continue our research, testing and design work as part of the Google family."
Patent Blot has identified a Google patent that controls the ability to take images in Google Glass with a blink of an eye. The wearer shifts his gaze and the contact lens follows, allowing the user to generate data from the image corresponding to an image of the scene in the shifted gaze. The post provides an overview of the system and explains how the blind will have the ability to take advantage of these contact lenses.
Reuters reports that Google launched a search for space to hold more than 3,000 employees in New York City. The company has been in talks with several stakeholders about leasing at much as 600,000 square feet in Manhattan -- about half the size of the Chrysler Building.
Google will give folks a chance to purchase Glass for $1,500 On Tuesday. The buy will set consumers back $1,500 each. If you wear prescription lenses, it could cost another $300 to $500, even if you have vision insurance. Google announced the sale in a Google+ post. Forbes points to reasons why it's a good idea, as well as bad. I'm usually all over emerging technology, but this time around I think I'll wait a bit longer for the price to drop. If I didn't wear prescription lenses, I probably wouldn't give it a second thought.
The news that Google's plan to limit search query data for paid search advertisers led to some misleading, factual and then interesting conversations among search marketing professionals. John Lee points to contextual matching as an option. The format plays a major role in Google Shopping, and could also support the future of paid ads in search marketing. Here's why.